Leyland Pitt

Professor, Marketing and Dennis F. Culver EMBA Alumni Chair of Business
Professorship
Dennis F. Culver EMBA Alumni Professor
M.of Commerce, with distinction (Rhodes University); PhD, Marketing; MBA; B.Commerce, with Honors ; B. Commerce (University of Pretoria), PhD (Honoris Causa) Lulea University of Technology (Sweden)

Segal Room: SGL 3285
Segal Phone: 778.782.7712

Email Address: lpitt@sfu.ca

Curriculum Vitae: View

Biography

Leyland F Pitt, MCom, MBA, PhD, PhD, is Professor of Marketing and the Dennis F. Culver EMBA Alumni Chair of Business at the Beedie School of Business at Simon Fraser University, Vancouver, Canada. He holds adjunct professorships in marketing at the Royal Institute of Technology, Stockholm, Sweden, and at the Vienna University of Economics and Business, Austria. He has also taught on executive and MBA programs at major international business schools such as the Graham School of Continuing Studies at the University of Chicago, the Graduate School of Business of Columbia University, Rotterdam School of Management, and London Business School.

The author of more than 300 articles in peer-reviewed journals, his work has been accepted for publication by such journals as Journal of Advertising Research, Journal of Advertising, Information Systems Research, Journal of the Academy of Marketing Science, Sloan Management Review, Business Horizons, California Management Review, Communications of the ACM, and MIS Quarterly (which he also served as Associate Editor), and in 2000 he was the recipient of the Tamer Cavusgil Award of the American Marketing Association for the best article in Journal of International Marketing.

Professor Pitt has won many awards for teaching excellence, including Best Lecturer on the MBA Program, Henley Management College, UK; the Dean's Teaching Honor Roll, Beedie School of Business, Simon Fraser University, Canada; best professor and MBA Teacher of the Year, Copenhagen Business School, Denmark; and Best Professor of Program, Joint Executive MBA, University of Vienna, Austria and Carlson School of Management, University of Minnesota, USA. In 2002, Leyland Pitt was awarded the Outstanding Marketing Teacher of the Academy of Marketing Science, and in 2010 he was the recipient of the American Marketing Association's Solomon-Marshall-Stewart Pearson-Prentice Hall Innovative Marketing Teacher Award. He was elected a Distinguished Fellow of the Academy of Marketing Science in 2012.  In 2006 he was awarded the TD Canada Trust award for outstanding teachers, and listed as one of Canada's top MBA professors in the magazine, Canadian Business, in 2005.

Leyland Pitt has also presented in-house management development programs in major organization worldwide, including British Airways, Unilever, HSBC, Ernst and Young, Dixons, Volkswagen, SABMiller, the Australian Customs Service, Kone, Siemens and the Royal Metropolitan Police.

Specialization and Research Interests

Services marketing; entrepreneurship and marketing strategy; marketing-information technology interface.

Selected Publications

[{"id":"21935","IC_id":"1126","Title":"Advertising financial services: Introduction to the special issue","Year":"2011","Date":"2011-12-01","kind_id":"73","Type":null,"KindName":"Journal Special Issue Introduction","WebProfileCategory":null,"DOI":"10.1057\/fsm.2011.25","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Financial Services Marketing","journalVolume":"16","journalIssue":"3\/4","pages":"171-172","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"3850","Title":"Web 2.0, social media and creative consumers: Special issue Editorial","Year":"2011","Date":"2011-11-01","kind_id":"72","Type":null,"KindName":"Journal Edited","WebProfileCategory":null,"DOI":"10.1002\/cb.390","PublisherName":"John Wiley & Sons Ltd","PublisherCity":"Bognor Regis","PublisherCountry":"United Kingdom","journalTitle":"Journal of Consumer Behaviour","journalVolume":"10","journalIssue":"6","pages":"i-iii","URL":null,"contributors":[{"firstName":"Kelly","middleName":"L","lastName":"Page"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"774","Title":"Teaching about marketing and teaching marketing with innovative technology: Introduction to the special edition","Year":"2011","Date":"2011-08-01","kind_id":"73","Type":null,"KindName":"Journal Special Issue Introduction","WebProfileCategory":null,"DOI":"10.1177\/0273475311410844","PublisherName":"Sage Publications, Inc (US)","PublisherCity":"Thousand Oaks","PublisherCountry":"United States","journalTitle":"Journal of Marketing Education","journalVolume":"33","journalIssue":"2","pages":"127-130","URL":null,"contributors":[{"firstName":"Neil","middleName":"","lastName":"Granitz"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"770","Title":"Ambush marketing hurt Adidas: Li Ning was the clear brand winner of the 2008 Olympics","Year":"2010","Date":"2010-04-20","kind_id":"47","Type":"Publication","KindName":"Newspaper Article","WebProfileCategory":null,"DOI":null,"PublisherName":"National Post","PublisherCity":"Don Mills","PublisherCountry":"Canada","bookTitle":"","bookChapter":null,"journalTitle":"Financial Post","journalVolume":null,"journalIssue":"April 2010","pages":null,"presentationVenueName":null,"URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}]},{"id":"21935","IC_id":"771","Title":"Stretching the luxury brand: Why do so many luxury brand extensions fail?","Year":"2009","Date":"2009-10-28","kind_id":"47","Type":"Publication","KindName":"Newspaper Article","WebProfileCategory":null,"DOI":null,"PublisherName":"National Post","PublisherCity":"Don Mills","PublisherCountry":"Canada","bookTitle":"","bookChapter":null,"journalTitle":"Financial Post","journalVolume":null,"journalIssue":"October 28","pages":null,"presentationVenueName":null,"URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}]},{"id":"21935","IC_id":"2400","Title":"Viewing brands in multiple dimensions","Year":"2007","Date":"2007-01-01","kind_id":"47","Type":"Publication","KindName":"Newspaper Article","WebProfileCategory":null,"DOI":null,"PublisherName":"Dow Jones & Company","PublisherCity":"New York","PublisherCountry":"United States","bookTitle":null,"bookChapter":null,"journalTitle":"Wall Street Journal (Eastern Edition)","journalVolume":"48","journalIssue":"2","pages":"37-43","presentationVenueName":null,"URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Morris","middleName":"B","lastName":"Holbrook"},{"firstName":"James","middleName":"M","lastName":"Hulbert"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}]},{"id":"21935","IC_id":"7807","Title":"Brands, truthiness and post-fact: Managing brands in a post-rational world","Year":"2018","Date":"2018-02-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1177\/0276146718755869","PublisherName":null,"PublisherCity":null,"PublisherCountry":null,"journalTitle":"Journal of Macromarketing","journalVolume":"","journalIssue":"","pages":"","URL":null,"contributors":[{"firstName":"Pierre","middleName":"R","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"7616","Title":"How employees engage with B2B brands on social media: Word choice and verbal tone","Year":"2017","Date":"2017-11-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.indmarman.2017.09.012","PublisherName":null,"PublisherCity":null,"PublisherCountry":null,"journalTitle":"Industrial Marketing Management","journalVolume":"","journalIssue":"","pages":"","URL":null,"contributors":[{"firstName":"Christine","middleName":"Sarah","lastName":"Pitt"},{"firstName":"Elsamari","middleName":"","lastName":"Botha"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Jan","middleName":"Henrik","lastName":"Kietzmann"}],"icKind":"journal"},{"id":"21935","IC_id":"7578","Title":"Where to visit, what to drink? A cross-national perspective on wine estate brand personalities","Year":"2017","Date":"2017-10-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/IJWBR-03-2017-0011","PublisherName":null,"PublisherCity":null,"PublisherCountry":null,"journalTitle":"International Journal of Wine Business Research","journalVolume":"","journalIssue":"","pages":"","URL":null,"contributors":[{"firstName":"Sussie","middleName":"C","lastName":"Morrish"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Joseph","middleName":"","lastName":"Vella"},{"firstName":"Elsamari","middleName":"","lastName":"Botha"}],"icKind":"journal"},{"id":"21935","IC_id":"7478","Title":"App service: How do consumers perceive the quality of financial service apps on smart devices?","Year":"2017","Date":"2017-09-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1057\/s41264-017-0029-2","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Financial Services Marketing","journalVolume":"22","journalIssue":"3","pages":"119-125","URL":null,"contributors":[{"firstName":"Emily","middleName":"Rae","lastName":"Treen"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"John","middleName":"","lastName":"Bredican"},{"firstName":"Mana","middleName":"","lastName":"Farshid"}],"icKind":"journal"},{"id":"21935","IC_id":"7554","Title":"The brand personalities of brand communities: An analysis of online communication","Year":"2017","Date":"2017-09-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/OIR-08-2016-0235","PublisherName":null,"PublisherCity":null,"PublisherCountry":null,"journalTitle":"Online Information Review","journalVolume":"","journalIssue":"","pages":"","URL":null,"contributors":[{"firstName":"Jeannette","middleName":"","lastName":"Paschen"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Jan","middleName":"Henrik","lastName":"Kietzmann"},{"firstName":"Mana","middleName":"","lastName":"Farshid"}],"icKind":"journal"},{"id":"21935","IC_id":"7479","Title":"Assessing brand equity in the luxury wine market by exploiting tastemaker scores","Year":"2017","Date":"2017-08-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/JPBM-06-2016-1214","PublisherName":null,"PublisherCity":null,"PublisherCountry":null,"journalTitle":"Journal of Product and Brand Management","journalVolume":"26","journalIssue":"5","pages":"447-452","URL":null,"contributors":[{"firstName":"Amanda","middleName":"J","lastName":"Blair"},{"firstName":"Christina","middleName":"","lastName":"Atanasova"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Anthony","middleName":"Kin Hung","lastName":"Chan"},{"firstName":"Asa","middleName":"","lastName":"Wallstrom"}],"icKind":"journal"},{"id":"21935","IC_id":"7027","Title":"Seeking funding in order to sell: Crowdfunding as a marketing tool","Year":"2017","Date":"2017-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2016.11.004","PublisherName":null,"PublisherCity":null,"PublisherCountry":null,"journalTitle":"Business Horizons","journalVolume":"60","journalIssue":"2","pages":"189-195","URL":null,"contributors":[{"firstName":"Terence","middleName":"","lastName":"Brown"},{"firstName":"Edward","middleName":"","lastName":"Boon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"7041","Title":"Understanding communication in disaster response: A marketing strategy formulation and implementation perspective","Year":"2017","Date":"2017-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":null,"PublisherCity":null,"PublisherCountry":null,"journalTitle":"Journal of Public Affairs","journalVolume":"","journalIssue":"","pages":"","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Emily","middleName":"Rae","lastName":"Treen"}],"icKind":"journal"},{"id":"21935","IC_id":"5108","Title":"Managing information sharing in online communities and marketplaces","Year":"2015","Date":"2015-05-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2015.01.008","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"58","journalIssue":"2","pages":"347-353","URL":null,"contributors":[{"firstName":"Edward","middleName":"","lastName":"Boon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Esmail","middleName":"","lastName":"Salehi-Sangari"}],"icKind":"journal"},{"id":"21935","IC_id":"5063","Title":"\u201cDeal of the day\u201d: An analysis of subscriber purchase behavior","Year":"2015","Date":"2015-04-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1177\/1467358414567798","PublisherName":"Sage Publications Ltd (UK)","PublisherCity":"London","PublisherCountry":"United Kingdom","journalTitle":"Tourism and Hospitality Research","journalVolume":"15","journalIssue":"2","pages":"105-114","URL":null,"contributors":[{"firstName":"Edward","middleName":"","lastName":"Boon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Nir","middleName":"","lastName":"Ofek"}],"icKind":"journal"},{"id":"21935","IC_id":"5089","Title":"Is it all a game? Understanding the principles of gamification","Year":"2015","Date":"2015-04-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2015.03.006","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"58","journalIssue":"","pages":"411 - 420","URL":"https:\/\/beedie.sfu.ca\/tracs\/..\/sms\/admin\/_DocLibrary\/_ic\/61976d8138b1836b54c39934144147da.pdf","contributors":[{"firstName":"Karen","middleName":"E","lastName":"Robson"},{"firstName":"Kirk","middleName":"A","lastName":"Plangger"},{"firstName":"Jan","middleName":"Henrik","lastName":"Kietzmann"},{"firstName":"Ian","middleName":"Paul","lastName":"McCarthy"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"4793","Title":"Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing","Year":"2015","Date":"2015-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2014.11.005","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"58","journalIssue":"2","pages":"209-215","URL":"https:\/\/beedie.sfu.ca\/tracs\/..\/sms\/admin\/_DocLibrary\/_ic\/136c94f7d469f777d57b59a4fc82d2c0.pdf","contributors":[{"firstName":"Jan","middleName":"Henrik","lastName":"Kietzmann"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"4930","Title":"Managing information sharing in online communities and marketplaces","Year":"2015","Date":"2015-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2015.01.008","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"","journalIssue":"","pages":"","URL":null,"contributors":[{"firstName":"Edward","middleName":"","lastName":"Boon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Esmail","middleName":"","lastName":"Salehi-Sangari"}],"icKind":"journal"},{"id":"21935","IC_id":"4992","Title":"Navigating the peer-review process: Reviewers' suggestions for a manuscript","Year":"2015","Date":"2015-03-01","kind_id":"23","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2501\/JAR-55-1-009-017","PublisherName":"World Advertising Research Center Ltd (US)","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Journal of Advertising Research","journalVolume":"55","journalIssue":"1","pages":"9-17","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Karen","middleName":"E","lastName":"Robson"},{"firstName":"Douglas","middleName":"C","lastName":"West"}],"icKind":"journal"},{"id":"21935","IC_id":"5064","Title":"\"Yes, and...\": What improv theater can teach service firms","Year":"2015","Date":"2015-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2015.02.002","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"","journalIssue":"","pages":"","URL":null,"contributors":[{"firstName":"Karen","middleName":"E","lastName":"Robson"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"4584","Title":"The impact of country connectedness and cultural values on the equity of a country's workforce","Year":"2015","Date":"2015-02-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/CCM-12-2013-0184","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Cross Cultural Management","journalVolume":"22","journalIssue":"1","pages":"2-20","URL":null,"contributors":[{"firstName":"Philip","middleName":"","lastName":"DesAutels"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Albert","middleName":"","lastName":"Caruana"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"4453","Title":"Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size","Year":"2014","Date":"2014-12-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1057\/jma.2014.16","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Marketing Analytics","journalVolume":"2","journalIssue":"4","pages":"205-217","URL":null,"contributors":[{"firstName":"Hsiu-Yuan","middleName":"","lastName":"Tsao"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Junzhao","middleName":"","lastName":"Ma"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"4701","Title":"Understanding gamification of consumer experiences","Year":"2014","Date":"2014-12-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"Association for Consumer Research","PublisherCity":"Duluth","PublisherCountry":"United States","journalTitle":"Advances in Consumer Research","journalVolume":"42","journalIssue":"","pages":"352-356","URL":"https:\/\/beedie.sfu.ca\/tracs\/..\/sms\/admin\/_DocLibrary\/_ic\/bcd169232bc3559edd1842817373757b.pdf","contributors":[{"firstName":"Karen","middleName":"E","lastName":"Robson"},{"firstName":"Kirk","middleName":"A","lastName":"Plangger"},{"firstName":"Jan","middleName":"Henrik","lastName":"Kietzmann"},{"firstName":"Ian","middleName":"Paul","lastName":"McCarthy"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"5015","Title":"A content analysis of influential wine blogs","Year":"2014","Date":"2014-07-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/IJWBR-09-2013-0036\t","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Wine Business Research","journalVolume":"26","journalIssue":"3","pages":"168-187","URL":null,"contributors":[{"firstName":"Stefanie","middleName":"Shirlee Ann","lastName":"Beninger"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Anthony","middleName":"","lastName":"Chan"}],"icKind":"journal"},{"id":"21935","IC_id":"4600","Title":"Let's face it: Using Chernoff faces to portray social media brand image","Year":"2014","Date":"2014-06-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"Virtus Interpress","PublisherCity":"Sumy","PublisherCountry":"Russian Federation","journalTitle":"Corporate Ownership and Control","journalVolume":"11","journalIssue":"4","pages":"609-615","URL":null,"contributors":[{"firstName":"Anthony","middleName":"","lastName":"Chan"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Deon","middleName":"","lastName":"Nel"}],"icKind":"journal"},{"id":"21935","IC_id":"4674","Title":"Elements of a talent strategy for effective relationship building: A study among bank sales and service providers","Year":"2014","Date":"2014-06-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1057\/fsm.2014.14.","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Financial Services Marketing","journalVolume":"19","journalIssue":"2","pages":"118-131","URL":null,"contributors":[{"firstName":"Joseph","middleName":"","lastName":"Vella"},{"firstName":"Albert","middleName":"","lastName":"Caruana"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"4189","Title":"Psychometric properties of the feedback orientation scale among South African salespersons","Year":"2014","Date":"2014-02-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2466\/08.03.PR0.114k12w5","PublisherName":"Ammons Scientific Ltd","PublisherCity":"Missoula","PublisherCountry":"United States","journalTitle":"Psychological Reports","journalVolume":"114","journalIssue":"1","pages":"126-133","URL":null,"contributors":[{"firstName":"Neil","middleName":"","lastName":"Lilford"},{"firstName":"Albert","middleName":"","lastName":"Caruana"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"4198","Title":"It's a secret: Marketing value and the denial of availability","Year":"2014","Date":"2014-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2013.09.001","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"57","journalIssue":"1","pages":"49-59","URL":null,"contributors":[{"firstName":"David","middleName":"Ramsay","lastName":"Hannah"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"4604","Title":"Goal orientation effects on behavior and performance: Evidence from international sales agents in the Middle East","Year":"2014","Date":"2014-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1080\/09585192.2013.826915","PublisherName":"Routledge","PublisherCity":"Abingdon","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Human Resource Management","journalVolume":"25","journalIssue":"2","pages":"317-340","URL":null,"contributors":[{"firstName":"Ronika","middleName":"","lastName":"Chakrabarti"},{"firstName":"Bradley","middleName":"R","lastName":"Barnes"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Lien","middleName":"L","lastName":"Monkhouse"}],"icKind":"journal"},{"id":"21935","IC_id":"4616","Title":"It's emergent: Five propositions on the relationship between creative consumers and technology","Year":"2014","Date":"2014-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1504\/IJTMKT.2014.058084","PublisherName":"Inderscience Publishers (UK)","PublisherCity":"Olney","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Technology Marketing","journalVolume":"29","journalIssue":"1","pages":"72-85","URL":null,"contributors":[{"firstName":"Philip","middleName":"","lastName":"DesAutels"},{"firstName":"Esmail","middleName":"","lastName":"Salehi-Sangari"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Tamara","middleName":"","lastName":"Rabinovich"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"4618","Title":"Discriminating between behavior using market data from panels","Year":"2014","Date":"2014-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2501\/IJMR-2013-052","PublisherName":"World Advertising Research Center Ltd","PublisherCity":"Henley-on-Thames","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Market Research","journalVolume":"56","journalIssue":"1","pages":"73-88","URL":null,"contributors":[{"firstName":"Hsiu-Yuan","middleName":"","lastName":"Tsao"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"}],"icKind":"journal"},{"id":"21935","IC_id":"3851","Title":"Organizational commitment and users' perception of ease of use: A study among bank managers","Year":"2013","Date":"2013-12-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/02621711311326356","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Journal of Management Development","journalVolume":"32","journalIssue":"4","pages":"351-362","URL":null,"contributors":[{"firstName":"Joseph","middleName":"","lastName":"Vella"},{"firstName":"Albert","middleName":"","lastName":"Caruana"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"3022","Title":"Counting the cost to the customer","Year":"2013","Date":"2013-09-01","kind_id":"23","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2501\/JAR-53-3-244-246","PublisherName":"World Advertising Research Center Ltd (US)","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Journal of Advertising Research","journalVolume":"53","journalIssue":"3","pages":"1-6","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Karen","middleName":"E","lastName":"Robson"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"3822","Title":"Using cartoons to teach corporate social responsibility","Year":"2013","Date":"2013-08-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1177\/0273475313489558","PublisherName":"Sage Publications, Inc (US)","PublisherCity":"Thousand Oaks","PublisherCountry":"United States","journalTitle":"Journal of Marketing Education","journalVolume":"35","journalIssue":"2","pages":"181-190","URL":null,"contributors":[{"firstName":"Adam","middleName":"Joseph","lastName":"Mills"},{"firstName":"Karen","middleName":"E","lastName":"Robson"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"3024","Title":"Creative market segmentation: Understanding the bugs in consumer behavior","Year":"2013","Date":"2013-05-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1002\/pa.1477","PublisherName":"John Wiley & Sons Ltd","PublisherCity":"Bognor Regis","PublisherCountry":"United Kingdom","journalTitle":"Journal of Public Affairs","journalVolume":"13","journalIssue":"2","pages":"218-223","URL":null,"contributors":[{"firstName":"Karen","middleName":"E","lastName":"Robson"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Asa","middleName":"","lastName":"Wallstrom"}],"icKind":"journal"},{"id":"21935","IC_id":"2396","Title":"When outsourcing fragments: Customer creativity and technological transmutations","Year":"2013","Date":"2013-04-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1080\/09537287.2011.648541","PublisherName":"Taylor & Francis Ltd","PublisherCity":"Colchester","PublisherCountry":"United Kingdom","journalTitle":"Production Planning & Control","journalVolume":"24","journalIssue":"4\/5","pages":"284-293","URL":null,"contributors":[{"firstName":"Ekin","middleName":"","lastName":"Pehlivan"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Ronika","middleName":"","lastName":"Chakrabarti"}],"icKind":"journal"},{"id":"21935","IC_id":"2186","Title":"Brands and burlesque: Toward a theory of spoof advertising","Year":"2012","Date":"2012-12-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1007\/s13162-012-0027-4","PublisherName":"Springer New York LLC ","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Academy of Marketing Science Review","journalVolume":"2","journalIssue":"2-4","pages":"88-98","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"2202","Title":"Every story tells a picture: Lessons from cartoons on corporate governance for senior executives","Year":"2012","Date":"2012-11-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2012.07.001","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"55","journalIssue":"6","pages":"543-550","URL":null,"contributors":[{"firstName":"Ria","middleName":"","lastName":"Wiid"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Adam","middleName":"Joseph","lastName":"Mills"}],"icKind":"journal"},{"id":"21935","IC_id":"1135","Title":"Managing brands in times of economic downturn: How do luxury brands fare?","Year":"2012","Date":"2012-10-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1057\/bm.2011.53","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Brand Management","journalVolume":"19","journalIssue":"6","pages":"457-476","URL":null,"contributors":[{"firstName":"Mignon","middleName":"","lastName":"Reyneke"},{"firstName":"Alexandra","middleName":"","lastName":"Sorokacova"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"2102","Title":"e-Marketing Ireland: Cashing in on green dots","Year":"2012","Date":"2012-08-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/02634501211262591","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Marketing Intelligence and Planning","journalVolume":"30","journalIssue":"6","pages":"625-633","URL":null,"contributors":[{"firstName":"Wade","middleName":"","lastName":"Halvorson"},{"firstName":"Anjali","middleName":"Suniti","lastName":"Bal"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21935","IC_id":"2204","Title":"Reading between the vines: Analyzing the readability of consumer brand wine websites","Year":"2012","Date":"2012-08-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/17511061211259170","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Wine Business Research","journalVolume":"24","journalIssue":"3","pages":"169-182","URL":null,"contributors":[{"firstName":"Adam","middleName":"Joseph","lastName":"Mills"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Setayesh","middleName":"","lastName":"Sattari"}],"icKind":"journal"},{"id":"21935","IC_id":"1130","Title":"Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy","Year":"2012","Date":"2012-05-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2012.01.007","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"55","journalIssue":"3","pages":"261-271","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Kirk","middleName":"A","lastName":"Plangger"},{"firstName":"Daniel","middleName":"","lastName":"Shapiro"}],"icKind":"journal"},{"id":"21935","IC_id":"1369","Title":"Unpacking the social media phenomenon: Towards a research agenda","Year":"2012","Date":"2012-05-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1002\/pa.1412","PublisherName":"John Wiley & Sons Ltd","PublisherCity":"Bognor Regis","PublisherCountry":"United Kingdom","journalTitle":"Journal of Public Affairs","journalVolume":"12","journalIssue":"2","pages":"109-119","URL":"https:\/\/beedie.sfu.ca\/tracs\/..\/sms\/admin\/_DocLibrary\/_ic\/7ce3fc770bca8d3b3bd39d22c82bb410.pdf","contributors":[{"firstName":"Jan","middleName":"Henrik","lastName":"Kietzmann"},{"firstName":"Bruno","middleName":"","lastName":"Silvestre"},{"firstName":"Ian","middleName":"Paul","lastName":"McCarthy"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"2206","Title":"Equity sensitivity, perceived performance and organizational commitment among bank managers","Year":"2012","Date":"2012-04-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1057\/fsm.2012.1\t","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Financial Services Marketing","journalVolume":"17","journalIssue":"1","pages":"5-18","URL":null,"contributors":[{"firstName":"Joseph","middleName":"","lastName":"Vella"},{"firstName":"Albert","middleName":"","lastName":"Caruana"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"4069","Title":"Perceived performance, equity sensitivity and organizational commitment among bank managers","Year":"2012","Date":"2012-04-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1057\/fsm.2012.1","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Financial Services Marketing","journalVolume":"17","journalIssue":"1","pages":"5-18","URL":null,"contributors":[{"firstName":"Joseph","middleName":"","lastName":"Vella"},{"firstName":"Albert","middleName":"","lastName":"Caruana"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"2203","Title":"Web 2.0, social media and creative consumers - Implications for public policy: Introduction to the special edition","Year":"2012","Date":"2012-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1002\/pa.1411","PublisherName":"John Wiley & Sons Ltd","PublisherCity":"Bognor Regis","PublisherCountry":"United Kingdom","journalTitle":"Journal of Public Affairs","journalVolume":"12","journalIssue":"2","pages":"105-108","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"4068","Title":"Case teaching in the age of technological sophistication","Year":"2012","Date":"2012-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"Academy of Business Education","PublisherCity":"North Andover","PublisherCountry":"United States","journalTitle":"Journal of the Academy of Business Education","journalVolume":"13","journalIssue":"Spring","pages":"77-94","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Victoria","middleName":"L","lastName":"Crittenden"},{"firstName":"Kirk","middleName":"A","lastName":"Plangger"},{"firstName":"Wade","middleName":"","lastName":"Halvorson"}],"icKind":"journal"},{"id":"21935","IC_id":"1137","Title":"Making a face: graphical illustrations of managerial stances toward customer creativity","Year":"2012","Date":"2012-02-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.ausmj.2011.10.009\t","PublisherName":"Elsevier Ltd (UK)","PublisherCity":"Oxford","PublisherCountry":"United Kingdom","journalTitle":"Australasian Marketing Journal","journalVolume":"20","journalIssue":"1","pages":"9-15","URL":null,"contributors":[{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Ian","middleName":"Paul","lastName":"McCarthy"},{"firstName":"Kirk","middleName":"A","lastName":"Plangger"}],"icKind":"journal"},{"id":"21935","IC_id":"487","Title":"The intra- and inter-personal dynamics associated with consuming sensitive products: Understanding the consumption of erectile function aids using dimensional qualitative research","Year":"2012","Date":"2012-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1002\/mar.20502","PublisherName":"John Wiley & Sons, Inc","PublisherCity":"Hoboken","PublisherCountry":"United States","journalTitle":"Psychology and Marketing","journalVolume":"29","journalIssue":"1","pages":"1-14","URL":null,"contributors":[{"firstName":"Fiona","middleName":"","lastName":"Newton"},{"firstName":"Michael","middleName":"T","lastName":"Ewing"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"2205","Title":"The effect of behavioural activation and inhibition on CRM adoption","Year":"2012","Date":"2012-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/02652321211195695","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Bank Marketing","journalVolume":"30","journalIssue":"1","pages":"43-59","URL":null,"contributors":[{"firstName":"Joseph","middleName":"","lastName":"Vella"},{"firstName":"Albert","middleName":"","lastName":"Caruana"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"3935","Title":"Fine wines and Facebook: Ignore social sties at your peril","Year":"2012","Date":"2012-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/02580541211224058","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Strategic Direction","journalVolume":"28","journalIssue":"6","pages":"14-15","URL":null,"contributors":[{"firstName":"Mignon","middleName":"","lastName":"Reyneke"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"1124","Title":"Creative consumers: Awareness, attitude and action","Year":"2011","Date":"2011-12-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/07363761111181482","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Journal of Consumer Marketing","journalVolume":"28","journalIssue":"7","pages":"500-507","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Ian","middleName":"Paul","lastName":"McCarthy"}],"icKind":"journal"},{"id":"21935","IC_id":"1127","Title":"Financial services ads and viewer response profiles: Psychometric properties of a shortened scale","Year":"2011","Date":"2011-12-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1057\/fsm.2011.23","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Financial Services Marketing","journalVolume":"16","journalIssue":"3\/4","pages":"210-219","URL":null,"contributors":[{"firstName":"Peter","middleName":"G","lastName":"Steyn"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Ronika","middleName":"","lastName":"Chakrabarti"}],"icKind":"journal"},{"id":"21935","IC_id":"3862","Title":"South African management literature over the past fifteen years: Content analysis of the three top south African management journals","Year":"2011","Date":"2011-12-01","kind_id":"44","Type":"Publication","KindName":"Magazine Article","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"South African Bureau for Scientific Publications","PublisherCity":"Pretoria Hatfield","PublisherCountry":"South Africa","bookTitle":"","bookChapter":null,"journalTitle":"South African Journal of Business Management [Bedryfsleiding]","journalVolume":"42","journalIssue":"4","pages":"89-98","presentationVenueName":null,"URL":null,"contributors":[{"firstName":"Elsamari","middleName":"","lastName":"Botha"},{"firstName":"Neil","middleName":"","lastName":"Lillford"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}]},{"id":"21935","IC_id":"3934","Title":"The rise and rise of the smartphone app: How is IT doing?","Year":"2011","Date":"2011-12-01","kind_id":"31","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Non-Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Cutter Consortium, LLC","PublisherCity":"Arlington","PublisherCountry":"United States","journalTitle":"Cutter Benchmark Review","journalVolume":"11","journalIssue":"8","pages":"5-20","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Kirk","middleName":"A","lastName":"Plangger"},{"firstName":"Maria","middleName":"","lastName":"Lee"}],"icKind":"journal"},{"id":"21935","IC_id":"521","Title":"Unveiling videos: Consumer generated ads as qualitative inquiry","Year":"2011","Date":"2011-10-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1002\/mar.20427","PublisherName":"John Wiley & Sons, Inc","PublisherCity":"Hoboken","PublisherCountry":"United States","journalTitle":"Psychology and Marketing","journalVolume":"28","journalIssue":"10","pages":"1044\u20131060","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Philip","middleName":"","lastName":"DesAutels"}],"icKind":"journal"},{"id":"21935","IC_id":"1128","Title":"How readable are mission statements? An exploratory study","Year":"2011","Date":"2011-10-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/13563281111186931","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Corporate Communications: An International Journal","journalVolume":"16","journalIssue":"4","pages":"282-292","URL":null,"contributors":[{"firstName":"Setayesh","middleName":"","lastName":"Sattari"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Albert","middleName":"","lastName":"Caruana"}],"icKind":"journal"},{"id":"21935","IC_id":"775","Title":"Implementing global corporate citizenship: An integrated business framework","Year":"2011","Date":"2011-09-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2011.04.006","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"54","journalIssue":"5","pages":"447-455","URL":null,"contributors":[{"firstName":"Victoria","middleName":"L","lastName":"Crittenden"},{"firstName":"William","middleName":"F","lastName":"Crittenden"},{"firstName":"Christopher","middleName":"C","lastName":"Pinney"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"1122","Title":"Deciding when to use tablets for business applications","Year":"2011","Date":"2011-09-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"Indiana University * Operations and Decision Technologies Department","PublisherCity":"Bloomington","PublisherCountry":"United States","journalTitle":"MIS Quarterly Executive","journalVolume":"10","journalIssue":"3","pages":"133-139","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Karen","middleName":"E","lastName":"Robson"}],"icKind":"journal"},{"id":"21935","IC_id":"1123","Title":"The case for cases: Writing and teaching cases for the emerging economies","Year":"2011","Date":"2011-09-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1080\/02681102.2011.604080","PublisherName":"Routledge","PublisherCity":"Abingdon","PublisherCountry":"United Kingdom","journalTitle":"Information Technology for Development","journalVolume":"17","journalIssue":"4","pages":"319-326","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Richard","middleName":"T","lastName":"Watson"}],"icKind":"journal"},{"id":"21935","IC_id":"1125","Title":"Teaching cases in a virtual world environment: When the traditional case classroom is problematic","Year":"2011","Date":"2011-09-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1111\/j.1540-4609.2011.00322.x","PublisherName":"Wiley-Blackwell Publishing, Inc","PublisherCity":"Hoboken","PublisherCountry":"United States","journalTitle":"Decision Sciences Journal of Innovative Education","journalVolume":"9","journalIssue":"3","pages":"485-492","URL":null,"contributors":[{"firstName":"Wade","middleName":"","lastName":"Halvorson"},{"firstName":"Victoria","middleName":"L","lastName":"Crittenden"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"308","Title":"Luxury wine brand as gifts: Ontological and aesthetic perspectives","Year":"2011","Date":"2011-08-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/17511061111163078","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Wine Business Research","journalVolume":"23","journalIssue":"3","pages":"258-270","URL":null,"contributors":[{"firstName":"Mignon","middleName":"","lastName":"Reynecke"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21935","IC_id":"1129","Title":"Not so sexy: Public opinion of political sex scandals as reflected in political cartoons","Year":"2011","Date":"2011-08-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1002\/pa.401","PublisherName":"John Wiley & Sons Ltd","PublisherCity":"Bognor Regis","PublisherCountry":"United Kingdom","journalTitle":"Journal of Public Affairs","journalVolume":"11","journalIssue":"3","pages":"137-147","URL":null,"contributors":[{"firstName":"Ria","middleName":"","lastName":"Wiid"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Anne","middleName":"","lastName":"Engstrom"}],"icKind":"journal"},{"id":"21935","IC_id":"75","Title":"Brand signal quality of products in an asymmetric online information environment: An experimental study","Year":"2011","Date":"2011-07-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1002\/cb.327","PublisherName":"John Wiley & Sons Ltd","PublisherCity":"Bognor Regis","PublisherCountry":"United Kingdom","journalTitle":"Journal of Consumer Behaviour","journalVolume":"10","journalIssue":"4","pages":"169-178","URL":null,"contributors":[{"firstName":"Hsiu-Yuan","middleName":"","lastName":"Tsao"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21935","IC_id":"249","Title":"How sociable? An exploratory study of university brand visibility in social media","Year":"2011","Date":"2011-07-01","kind_id":"44","Type":"Publication","KindName":"Magazine Article","WebProfileCategory":"Articles and Reports","DOI":"DOI-NA","PublisherName":"South African Bureau for Scientific Publications","PublisherCity":"Pretoria Hatfield","PublisherCountry":"South Africa","bookTitle":"","bookChapter":null,"journalTitle":"South African Journal of Business Management [Bedryfsleiding]","journalVolume":"42","journalIssue":"2","pages":"43-51","presentationVenueName":null,"URL":null,"contributors":[{"firstName":"Elsamari","middleName":"","lastName":"Botha"},{"firstName":"Mana","middleName":"","lastName":"Farshid"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}]},{"id":"21935","IC_id":"505","Title":"The social media release as a corporate communication tool for bloggers","Year":"2011","Date":"2011-06-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1109\/TPC.2010.2046055","PublisherName":"IEEE","PublisherCity":"Piscataway","PublisherCountry":"United States","journalTitle":"IEEE Transactions on Professional Communication","journalVolume":"54","journalIssue":"2","pages":"122-132","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Peter","middleName":"G","lastName":"Steyn"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Arthur","middleName":"","lastName":"Money"}],"icKind":"journal"},{"id":"21935","IC_id":"772","Title":"Ad bites: Towards a theory of ironic advertising","Year":"2011","Date":"2011-06-01","kind_id":"23","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"World Advertising Research Center Ltd (US)","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Journal of Advertising Research","journalVolume":"51","journalIssue":"2","pages":"417-426","URL":null,"contributors":[{"firstName":"Ekin","middleName":"","lastName":"Pehlivan"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"288","Title":"Just when you thought it was safe to go back into the web: Marketing meets Web 2.0, social media and creative consumers","Year":"2011","Date":"2011-05-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2010.12.002","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"54","journalIssue":"3","pages":"181-183","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"927","Title":"How readable are environmental policy statements? An exploratory study within the IT industry","Year":"2011","Date":"2011-04-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"Virtus Interpress","PublisherCity":"Sumy","PublisherCountry":"Russian Federation","journalTitle":"Corporate Ownership and Control","journalVolume":"8","journalIssue":"3","pages":"258-267","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Adam","middleName":"Joseph","lastName":"Mills"},{"firstName":"Anthony","middleName":"Kin Hung","lastName":"Chan"}],"icKind":"journal"},{"id":"21935","IC_id":"265","Title":"Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda","Year":"2011","Date":"2011-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.jsis.2010.09.005","PublisherName":"Elsevier BV * North-Holland","PublisherCity":"Amsterdam","PublisherCountry":"Netherlands","journalTitle":"Journal of Strategic Information Systems","journalVolume":"20","journalIssue":"1","pages":"27-37","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Iris","middleName":"","lastName":"Junglas"},{"firstName":"Stavroula","middleName":"","lastName":"Spyropoulou"},{"firstName":"Anthony","middleName":"Kin Hung","lastName":"Chan"}],"icKind":"journal"},{"id":"21935","IC_id":"763","Title":"Tracking back-talk in consumer-generated advertising: An analysis of two interpretative approaches","Year":"2011","Date":"2011-03-01","kind_id":"23","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2501\/JAR-51-1-224-238","PublisherName":"World Advertising Research Center Ltd (US)","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Journal of Advertising Research","journalVolume":"51","journalIssue":"1","pages":"224-238","URL":null,"contributors":[{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"773","Title":"Brand worlds: From articulation to integration","Year":"2011","Date":"2011-03-01","kind_id":"23","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"World Advertising Research Center Ltd (US)","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Journal of Advertising Research","journalVolume":"51","journalIssue":"Supplement","pages":"182-194","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Ronika","middleName":"","lastName":"Chakrabarti"},{"firstName":"Jean-Paul","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"309","Title":"Luxury wine brand visibility in social media: An exploratory study","Year":"2011","Date":"2011-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/17511061111121380","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Wine Business Research","journalVolume":"23","journalIssue":"1","pages":"21-35","URL":null,"contributors":[{"firstName":"Mignon","middleName":"","lastName":"Reynecke"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"516","Title":"Understanding consumer conversations around ads in a Web 2.0 world","Year":"2011","Date":"2011-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2753\/JOA0091-3367400106","PublisherName":"M.E. Sharpe, Inc","PublisherCity":"Armonk","PublisherCountry":"United States","journalTitle":"Journal of Advertising","journalVolume":"40","journalIssue":"1","pages":"87-102","URL":null,"contributors":[{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"777","Title":"From whence it came: Understanding source effects in consumer generated advertising","Year":"2011","Date":"2011-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2501\/IJA-30-1-133-160","PublisherName":"World Advertising Research Center Ltd","PublisherCity":"Henley-on-Thames","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Advertising","journalVolume":"30","journalIssue":"1","pages":"133-160","URL":null,"contributors":[{"firstName":"Peter","middleName":"G","lastName":"Steyn"},{"firstName":"Michael","middleName":"T","lastName":"Ewing"},{"firstName":"Gene","middleName":"","lastName":"van Heerden"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Lydia","middleName":"","lastName":"Windisch"}],"icKind":"journal"},{"id":"21935","IC_id":"49","Title":"Are business school mission statements readable? Evidence from the top 100","Year":"2010","Date":"2010-12-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"Senate Hall Academic Publishing","PublisherCity":"Dublin","PublisherCountry":"Ireland","journalTitle":"Journal of Strategic Management Education","journalVolume":"6","journalIssue":"4","pages":"1-16","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Setayesh","middleName":"","lastName":"Sattari"},{"firstName":"Diane","middleName":"L","lastName":"Bevelander"}],"icKind":"journal"},{"id":"21935","IC_id":"206","Title":"Expressing herself through brands: A comparative study of women in six Asian-Pacific nations","Year":"2010","Date":"2010-12-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1057\/bm.2010.45","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Brand Management","journalVolume":"18","journalIssue":"3","pages":"228-237","URL":null,"contributors":[{"firstName":"Asa","middleName":"","lastName":"Wallstrom"},{"firstName":"Peter","middleName":"G","lastName":"Steyn"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"122","Title":"Corporate image and reputation in B2B markets: Insights from CI\/ARG 2008","Year":"2010","Date":"2010-11-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.indmarman.2010.02.008","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Industrial Marketing Management","journalVolume":"39","journalIssue":"5","pages":"709-711","URL":null,"contributors":[{"firstName":"Tom","middleName":"J","lastName":"Brown"},{"firstName":"Peter","middleName":"A","lastName":"Dacin"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"388","Title":"Political ad portraits: A visual analysis of constituents' reaction to political spoof ads","Year":"2010","Date":"2010-11-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1002\/pa.366","PublisherName":"John Wiley & Sons Ltd","PublisherCity":"Bognor Regis","PublisherCountry":"United Kingdom","journalTitle":"Journal of Public Affairs","journalVolume":"10","journalIssue":"4","pages":"313-328","URL":null,"contributors":[{"firstName":"Anjali","middleName":"Suniti","lastName":"Bal"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Nathaniel","middleName":"Joseph","lastName":"Payne"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"46","Title":"Analyzing loyalty-based consumer segments to budget for loyalty and promotion programs and maximize market share","Year":"2010","Date":"2010-10-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1057\/jors.2009.117","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of the Operational Research Society","journalVolume":"61","journalIssue":"10","pages":"1523-1529","URL":null,"contributors":[{"firstName":"Hsiu-Yuan","middleName":"","lastName":"Tsao"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"}],"icKind":"journal"},{"id":"21935","IC_id":"6","Title":"A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia","Year":"2010","Date":"2010-09-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.jretconser.2010.03.017\t","PublisherName":"Pergamon","PublisherCity":"Oxford","PublisherCountry":"United Kingdom","journalTitle":"Journal of Retailing & Consumer Services","journalVolume":"17","journalIssue":"5","pages":"355-373","URL":null,"contributors":[{"firstName":"Peter","middleName":"G","lastName":"Steyn"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Arien","middleName":"","lastName":"Strasheim"},{"firstName":"Christo","middleName":"","lastName":"Boshoff"},{"firstName":"Russell","middleName":"","lastName":"Abratt"}],"icKind":"journal"},{"id":"21935","IC_id":"25","Title":"Advocating avatars: The salesperson in Second Life","Year":"2010","Date":"2010-07-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2753\/PSS0885-3134300301","PublisherName":"M.E. Sharpe, Inc","PublisherCity":"Armonk","PublisherCountry":"United States","journalTitle":"Journal of Personal Selling & Sales Management","journalVolume":"30","journalIssue":"3","pages":"195-208","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Wade","middleName":"","lastName":"Halvorson"},{"firstName":"Michael","middleName":"T","lastName":"Ewing"},{"firstName":"Victoria","middleName":"L","lastName":"Crittenden"}],"icKind":"journal"},{"id":"21935","IC_id":"175","Title":"Efficiency, effectiveness, emergence: The three stages of designing for consumers","Year":"2010","Date":"2010-07-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2010.02.005\t","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"53","journalIssue":"4","pages":"419-425","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"106","Title":"Consumer generated content and source effects in financial services advertising: An experimental study","Year":"2010","Date":"2010-06-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1057\/fsm.2010.3","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Financial Services Marketing","journalVolume":"15","journalIssue":"1","pages":"49-61","URL":null,"contributors":[{"firstName":"Peter","middleName":"G","lastName":"Steyn"},{"firstName":"Asa","middleName":"","lastName":"Wallstrom"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"194","Title":"Event sponsorship and ambush marketing: Lessons from the Beijing olympics","Year":"2010","Date":"2010-05-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2010.01.002\t","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"53","journalIssue":"3","pages":"281-290","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Peter","middleName":"G","lastName":"Steyn"}],"icKind":"journal"},{"id":"21935","IC_id":"61","Title":"Believing the bloggers: Implications of consumer skepticism for public relations","Year":"2010","Date":"2010-04-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"Deakin University * School of Communication and Creative Arts","PublisherCity":"Burwood","PublisherCountry":"Australia","journalTitle":"Asia-Pacific Public Relations Journal","journalVolume":"11","journalIssue":"2","pages":"79-91","URL":null,"contributors":[{"firstName":"Medhi","middleName":"","lastName":"Ghazisaeedi"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Peter","middleName":"G","lastName":"Steyn"}],"icKind":"journal"},{"id":"21935","IC_id":"506","Title":"The social media release as a public relations tool: Intentions to use among B2B bloggers","Year":"2010","Date":"2010-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.pubrev.2009.09.005\t","PublisherName":"Elsevier Ltd (UK)","PublisherCity":"Oxford","PublisherCountry":"United Kingdom","journalTitle":"Public Relations Review","journalVolume":"36","journalIssue":"1","pages":"87-89","URL":null,"contributors":[{"firstName":"Peter","middleName":"G","lastName":"Steyn"},{"firstName":"Esmail","middleName":"","lastName":"Salehi-Sangari"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"229","Title":"Get the most out of green IT","Year":"2010","Date":"2010-00-00","kind_id":"31","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Non-Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Institute of Industrial Engineers * Society for Engineering and Management Systems","PublisherCity":"Norcross","PublisherCountry":"United States","journalTitle":"Industrial Management","journalVolume":"September-October","journalIssue":"5","pages":"14-18","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Victoria","middleName":"L","lastName":"Crittenden"},{"firstName":"Philip","middleName":"","lastName":"DesAutels"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"30","Title":"Aesthetics and ephemerality: Observing and preserving the luxury brand","Year":"2009","Date":"2009-11-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"University of California, Berkeley * Haas School of Business","PublisherCity":"Berkeley","PublisherCountry":"United States","journalTitle":"California Management Review","journalVolume":"52 (Fall)","journalIssue":"1","pages":"45-66","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Jean-Paul","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"159","Title":"Differentiation and the silver medal winner effects","Year":"2009","Date":"2009-11-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/03090560910989939","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"European Journal of Marketing","journalVolume":"43","journalIssue":"11\/12","pages":"1365-1377","URL":null,"contributors":[{"firstName":"Albert","middleName":"","lastName":"Caruana"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Michael","middleName":"J","lastName":"Page"}],"icKind":"journal"},{"id":"21935","IC_id":"212","Title":"Fifteen good years: An analysis of publications in management international review","Year":"2009","Date":"2009-10-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1007\/s11575-009-0008-5","PublisherName":"Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH","PublisherCity":"Wiesbaden","PublisherCountry":"Germany","journalTitle":"Management International Review","journalVolume":"49","journalIssue":"5","pages":"671-684","URL":null,"contributors":[{"firstName":"Dafnis","middleName":"","lastName":"Coudounaris"},{"firstName":"Olga","middleName":"","lastName":"Kvasova"},{"firstName":"Leonidas","middleName":"C","lastName":"Leonidou"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Deon","middleName":"","lastName":"Nel"}],"icKind":"journal"},{"id":"21935","IC_id":"89","Title":"Caricatures, cartoons, spoofs and satires: Political brands as butts","Year":"2009","Date":"2009-09-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1002\/pa.334","PublisherName":"John Wiley & Sons Ltd","PublisherCity":"Bognor Regis","PublisherCountry":"United Kingdom","journalTitle":"Journal of Public Affairs","journalVolume":"9","journalIssue":"4","pages":"229-237","URL":null,"contributors":[{"firstName":"Anjali","middleName":"Suniti","lastName":"Bal"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Philip","middleName":"","lastName":"DesAutels"}],"icKind":"journal"},{"id":"21935","IC_id":"364","Title":"Online communication of brand personality: A study of MBA programs of top business schools","Year":"2009","Date":"2009-09-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Braybrooke Press Ltd","PublisherCity":"Henley-on-Thames","PublisherCountry":"United Kingdom","journalTitle":"Journal of General Management","journalVolume":"35","journalIssue":"1","pages":"47-64","URL":null,"contributors":[{"firstName":"Robert","middleName":"A","lastName":"Opoku"},{"firstName":"Albert","middleName":"","lastName":"Caruana"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Asa","middleName":"","lastName":"Wahlstrom"},{"firstName":"Deon","middleName":"","lastName":"Nel"}],"icKind":"journal"},{"id":"21935","IC_id":"384","Title":"Personal acquaintances and salespeople in financial services: Differences between customers and friends","Year":"2009","Date":"2009-06-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1057\/fsm.2009.5","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Financial Services Marketing","journalVolume":"14","journalIssue":"1","pages":"26-39","URL":null,"contributors":[{"firstName":"Lars","middleName":"","lastName":"Backstrom"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Deon","middleName":"","lastName":"Nel"}],"icKind":"journal"},{"id":"21935","IC_id":"421","Title":"Selling the Canadian Forces' brand to Canada\u2019s youth","Year":"2009","Date":"2009-06-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/02634500910964047","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Marketing Intelligence and Planning","journalVolume":"27","journalIssue":"4","pages":"474-485","URL":null,"contributors":[{"firstName":"Kylie","middleName":"","lastName":"McMullan"},{"firstName":"Pinder","middleName":"","lastName":"Rehal"},{"firstName":"Katy","middleName":"","lastName":"Read"},{"firstName":"Wang Tung","middleName":"","lastName":"Luo"},{"firstName":"Huating","middleName":"","lastName":"Wu"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Lisa","middleName":"","lastName":"Papania"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"}],"icKind":"journal"},{"id":"21935","IC_id":"776","Title":"The impact of loyalty and promotion effects on the retention rate","Year":"2009","Date":"2009-05-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1057\/palgrave.jors.2602564","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of the Operational Research Society","journalVolume":"60","journalIssue":"5","pages":"646-651","URL":null,"contributors":[{"firstName":"Hsiu-Yuan","middleName":"","lastName":"Tsao"},{"firstName":"Pei-Chun","middleName":"","lastName":"Lin"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"}],"icKind":"journal"},{"id":"21935","IC_id":"167","Title":"Does brand meaning exist in similarity or singularity?","Year":"2009","Date":"2009-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.jbusres.2008.05.015\t","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Journal of Business Research","journalVolume":"62","journalIssue":"3","pages":"356-361","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"}],"icKind":"journal"},{"id":"21935","IC_id":"247","Title":"How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension","Year":"2009","Date":"2009-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2008.11.001","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"52","journalIssue":"2","pages":"187-197","URL":null,"contributors":[{"firstName":"Mergen","middleName":"","lastName":"Reddy"},{"firstName":"Nic","middleName":"S","lastName":"Terblanche"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21935","IC_id":"171","Title":"E-commerce, Web 2.0 and entrepreneurship: Opportunities in the U-Space","Year":"2009","Date":"2009-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"Senate Hall Academic Publishing","PublisherCity":"Dublin","PublisherCountry":"Ireland","journalTitle":"International Review of Entrepreneurship","journalVolume":"7","journalIssue":"1","pages":"5-20","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Richard","middleName":"T","lastName":"Watson"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Gabriele","middleName":"","lastName":"Piccolo"},{"firstName":"Anne","middleName":"","lastName":"Engstrom"}],"icKind":"journal"},{"id":"21935","IC_id":"1545","Title":"From genesis to revelations: The technology diaspora","Year":"2008","Date":"2008-12-01","kind_id":"23","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Association for Computing Machinery, Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Communications of the ACM","journalVolume":"51","journalIssue":"12 December","pages":"151-154","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Richard","middleName":"T","lastName":"Watson"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"1438","Title":"e-Readiness and trust: Macro and micro dualities for e-commerce in a global environment","Year":"2008","Date":"2008-10-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/02651330810915592\t","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"International Marketing Review","journalVolume":"25","journalIssue":"6","pages":"700-714","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Dianne","middleName":"","lastName":"Cyr"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"1543","Title":"Ad lib: When customers create the ad","Year":"2008","Date":"2008-08-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2307\/41166454","PublisherName":"University of California, Berkeley * Haas School of Business","PublisherCity":"Berkeley","PublisherCountry":"United States","journalTitle":"California Management Review","journalVolume":"50","journalIssue":"4","pages":"6-30","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"}],"icKind":"journal"},{"id":"21935","IC_id":"1547","Title":"Using demographics to predict smoking behavior: Large sample evidence from an emerging market","Year":"2008","Date":"2008-08-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Routledge (US)","PublisherCity":"Philadelphia","PublisherCountry":"United States","journalTitle":"Health Marketing Quarterly","journalVolume":"25","journalIssue":"3","pages":"289-301","URL":null,"contributors":[{"firstName":"Melani","middleName":"","lastName":"Prinsloo"},{"firstName":"Lynne","middleName":"","lastName":"Tudhope"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"}],"icKind":"journal"},{"id":"21935","IC_id":"1552","Title":"Connecting product innovation management and marketing","Year":"2008","Date":"2008-07-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Commercial Biotechnology","journalVolume":"14","journalIssue":"3","pages":"197-200","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Ian","middleName":"Paul","lastName":"McCarthy"}],"icKind":"journal"},{"id":"21935","IC_id":"1553","Title":"The biotechnology and marketing interface: Functional integration using mechanistic and holographic responses to environmental turbulence","Year":"2008","Date":"2008-07-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Commercial Biotechnology","journalVolume":"14","journalIssue":"3","pages":"213-224","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Deon","middleName":"","lastName":"Nel"},{"firstName":"Esmail","middleName":"","lastName":"Salehi-Sangari"},{"firstName":"Anne","middleName":"","lastName":"Engstrom"}],"icKind":"journal"},{"id":"21935","IC_id":"1551","Title":"Juggling Janus - strategy for general managers in an age of paradoxical trends","Year":"2008","Date":"2008-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Braybrooke Press Ltd","PublisherCity":"Henley-on-Thames","PublisherCountry":"United Kingdom","journalTitle":"Journal of General Management","journalVolume":"33","journalIssue":"3","pages":"67-82","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Bodo","middleName":"","lastName":"Schlegelmilch"}],"icKind":"journal"},{"id":"21935","IC_id":"1554","Title":"Diabetes knowledge and physician compliance: Evidence of links in a large South African sample","Year":"2008","Date":"2008-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Sage Publications Ltd (UK)","PublisherCity":"London","PublisherCountry":"United Kingdom","journalTitle":"Journal of Medical Marketing","journalVolume":"8","journalIssue":"2","pages":"169-176","URL":null,"contributors":[{"firstName":"Lynne","middleName":"","lastName":"Tudhope"},{"firstName":"Melani","middleName":"","lastName":"Prinsloo"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Bradley","middleName":"R.","lastName":"Barnes"}],"icKind":"journal"},{"id":"21935","IC_id":"1544","Title":"e-Relationships for e-readiness: Culture and corruption in international e-B2B","Year":"2008","Date":"2008-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.indmarman.2007.06.014\t","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Industrial Marketing Management","journalVolume":"37","journalIssue":"1","pages":"83-91","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Jean-Paul","middleName":"","lastName":"Berthon"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Des","middleName":"","lastName":"Thwaites"}],"icKind":"journal"},{"id":"21935","IC_id":"1548","Title":"Icon and markor: Links and performance in South African firms","Year":"2008","Date":"2008-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Nova Southeastern University * Wayne Huizenga Graduate School of Business and Entrepreneurship","PublisherCity":"Fort Lauderdale-Davie","PublisherCountry":"United States","journalTitle":"Journal of Applied Management and Entrepreneurship","journalVolume":"13","journalIssue":"1","pages":"15-34","URL":null,"contributors":[{"firstName":"Jean-Paul","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Russell","middleName":"","lastName":"Abratt"},{"firstName":"Deon","middleName":"","lastName":"Nel"}],"icKind":"journal"},{"id":"21935","IC_id":"1549","Title":"Paul Erdos, Kevin Bacon and I: In praise of co-authorship","Year":"2008","Date":"2008-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"World Advertising Research Center Ltd","PublisherCity":"Henley-on-Thames","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Advertising","journalVolume":"27","journalIssue":"2","pages":"331-336","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"1550","Title":"Corporate governance and business ethics: Pictures of the policies","Year":"2008","Date":"2008-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Virtus Interpress","PublisherCity":"Sumy","PublisherCountry":"Russian Federation","journalTitle":"Corporate Ownership and Control","journalVolume":"6","journalIssue":"2","pages":"246-254","URL":null,"contributors":[{"firstName":"Nic","middleName":"","lastName":"Terblanche"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Deon","middleName":"","lastName":"Nel"},{"firstName":"Asa","middleName":"","lastName":"Wallstrom"}],"icKind":"journal"},{"id":"21935","IC_id":"1546","Title":"Meet the bloggers: Some characteristics of serious bloggers in the Asia-Pacific region, and why PR professionals might care about them","Year":"2008","Date":"2008-00-00","kind_id":"44","Type":"Publication","KindName":"Magazine Article","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Hudson Associates","PublisherCity":"Rhinebeck","PublisherCountry":"United States","bookTitle":null,"bookChapter":null,"journalTitle":"Public Relations Quarterly","journalVolume":"52","journalIssue":"3","pages":"39-44","presentationVenueName":null,"URL":null,"contributors":[{"firstName":"Peter","middleName":"G","lastName":"Steyn"},{"firstName":"Gene","middleName":"","lastName":"van Heerden"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Christo","middleName":"","lastName":"Boshoff"}]},{"id":"21935","IC_id":"1558","Title":"IS Executives: Organizational focus, customer creativity, and supplier relationships","Year":"2008","Date":"2008-00-00","kind_id":"31","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Non-Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Cutter Consortium, LLC","PublisherCity":"Arlington","PublisherCountry":"United States","journalTitle":"Cutter Benchmark Review","journalVolume":"8","journalIssue":"8","pages":"5-13","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Gabriele","middleName":"","lastName":"Piccoli"},{"firstName":"Richard","middleName":"Thomas","lastName":"Watson"}],"icKind":"journal"},{"id":"21935","IC_id":"2399","Title":"An ecosystem perspective on privacy","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Wiley-Blackwell Publishing, Inc","PublisherCity":"Hoboken","PublisherCountry":"United States","journalTitle":"Journal of Consumer Affairs","journalVolume":"41","journalIssue":"2","pages":"365-374","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Richard","middleName":"T","lastName":"Watson"}],"icKind":"journal"},{"id":"21935","IC_id":"2401","Title":"When customers get clever: Managerial approaches to dealing with creative consumers","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"50","journalIssue":"1 (January-February)","pages":"39-47","URL":"https:\/\/beedie.sfu.ca\/tracs\/..\/sms\/admin\/_DocLibrary\/_ic\/8fe1cd5103e8a1e79f488c4619cc6b86.pdf","contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Ian","middleName":"Paul","lastName":"McCarthy"},{"firstName":"Steven","middleName":"Maxwell","lastName":"Kates"}],"icKind":"journal"},{"id":"21935","IC_id":"2402","Title":"Psychometric properties of the Schlinger viewer response profile: Evidence from a large sample","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"M.E. Sharpe, Inc","PublisherCity":"Armonk","PublisherCountry":"United States","journalTitle":"Journal of Advertising","journalVolume":"36","journalIssue":"4","pages":"101-114","URL":null,"contributors":[{"firstName":"Arien","middleName":"","lastName":"Strasheim"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Albert","middleName":"","lastName":"Caruana"}],"icKind":"journal"},{"id":"21935","IC_id":"2710","Title":"Exploiting the business opportunities in bio-tech connections: The power of social networks","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Commercial Biotechnology","journalVolume":"13","journalIssue":"4","pages":"245-257","URL":null,"contributors":[{"firstName":"Ian","middleName":"Paul","lastName":"McCarthy"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Rian","middleName":"","lastName":"Van Der Merwe"},{"firstName":"Esmail","middleName":"","lastName":"Salehi-Sangeri"}],"icKind":"journal"},{"id":"21935","IC_id":"2947","Title":"In the words: Managerial approaches to exploring corporate intended image through content analysis","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Braybrooke Press Ltd","PublisherCity":"Henley-on-Thames","PublisherCountry":"United Kingdom","journalTitle":"Journal of General Management","journalVolume":"32","journalIssue":"4","pages":"1-16","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Lisa","middleName":"","lastName":"Papania"}],"icKind":"journal"},{"id":"21935","IC_id":"3110","Title":"Strategic heterogeneity in the global mining industry","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"United Nations Publications","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Transnational Corporations","journalVolume":"16","journalIssue":"3","pages":"1-34","URL":null,"contributors":[{"firstName":"Daniel","middleName":"","lastName":"Shapiro"},{"firstName":"Bonita","middleName":"J","lastName":"Russell"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"3835","Title":"Managing the creative consumer conundrum","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Association for Consumer Research","PublisherCity":"Duluth","PublisherCountry":"United States","journalTitle":"Advances in Consumer Research","journalVolume":"34","journalIssue":null,"pages":null,"URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"3836","Title":"Taking the tablet: An introspective persxpective on using pen-based computing in the executive case class","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Kennesaw State University Press","PublisherCity":"Kennesaw","PublisherCountry":"United States","journalTitle":"Journal of Executive Education","journalVolume":"6","journalIssue":"1","pages":"33-40","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Frank","middleName":"J","lastName":"Krzystofiak"}],"icKind":"journal"},{"id":"21935","IC_id":"3837","Title":"A conceptual model for internet's impact on marketing in Iran","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Journal of Research in Interactive Marketing","journalVolume":"1","journalIssue":"3","pages":"125-145","URL":null,"contributors":[{"firstName":"Mehdi","middleName":"","lastName":"Ghazisaeedi"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"S.","middleName":"Kamal","lastName":"Chaharsooghi"}],"icKind":"journal"},{"id":"21935","IC_id":"3838","Title":"Psychometric properties of the brand personality scale: Evidence from a business school","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Ammons Scientific Ltd","PublisherCity":"Missoula","PublisherCountry":"United States","journalTitle":"Psychological Reports","journalVolume":"100","journalIssue":"3","pages":"789-794","URL":null,"contributors":[{"firstName":"Albert","middleName":"","lastName":"Caruana"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Jean-Paul","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"3839","Title":"Do I like my icon? Determining preferences for firms' mode of strategic focus","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Inderscience Publishers (UK)","PublisherCity":"Olney","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Technology Marketing","journalVolume":"2","journalIssue":"1","pages":"1-18","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Melani","middleName":"","lastName":"Prinsloo"},{"firstName":"Deon","middleName":"","lastName":"Nel"}],"icKind":"journal"},{"id":"21935","IC_id":"3840","Title":"Open to all: A postmodern perspective on product development and brands in an open-source environment","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Inderscience Publishers (UK)","PublisherCity":"Olney","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Technology Management","journalVolume":"2","journalIssue":"4","pages":"316-330","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Richard","middleName":"T","lastName":"Watson"},{"firstName":"Donald","middleName":"","lastName":"Wynn"},{"firstName":"Arien","middleName":"","lastName":"Strasheim"}],"icKind":"journal"},{"id":"21935","IC_id":"3841","Title":"The internet's impact on B2B sales management: Some Australian evidence","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Inderscience Publishers (UK)","PublisherCity":"Olney","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Technology Marketing","journalVolume":"2","journalIssue":"4","pages":"348-363","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Bradley","middleName":"R","lastName":"Barnes"},{"firstName":"Ronika","middleName":"","lastName":"Chakrabarti"},{"firstName":"Dayananda","middleName":"","lastName":"Palihawadana"},{"firstName":"Mike","middleName":"","lastName":"Ewing"},{"firstName":"Elaine","middleName":"","lastName":"Leong"}],"icKind":"journal"},{"id":"21935","IC_id":"3856","Title":"Finding the hidden value of SME networks: Evidence from the biotech industry","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Inderscience Publishers (UK)","PublisherCity":"Olney","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Enterprise Network Management","journalVolume":"2","journalIssue":"2","pages":"145-166","URL":null,"contributors":[{"firstName":"Rian","middleName":"","lastName":"van der Merwe"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Bradley","middleName":"R","lastName":"Barnes"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Esmail","middleName":"","lastName":"Salehi-Sangari"}],"icKind":"journal"},{"id":"21935","IC_id":"3857","Title":"Communicating brand personality: Are the websites doing the talking for food SMEs?","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Qualitative Market Research: An International Journal","journalVolume":"10","journalIssue":"4","pages":"362-374","URL":null,"contributors":[{"firstName":"Robert","middleName":"Ankomah","lastName":"Opoku"},{"firstName":"Russell","middleName":"","lastName":"Abratt"},{"firstName":"Mike","middleName":"","lastName":"Bendixen"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"3858","Title":"The \"ICON\" archetype: It's influence on customer orientations and innovation in South African firms","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Marketing Intelligence and Planning","journalVolume":"25","journalIssue":"2","pages":"157-174","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Esmail","middleName":"","lastName":"Salehi-Sangari"},{"firstName":"Jean-Paul","middleName":"","lastName":"Berthon"},{"firstName":"Deon","middleName":"","lastName":"Nel"}],"icKind":"journal"},{"id":"21935","IC_id":"3859","Title":"Quality management in business relationships: The role of brands in an open source environment","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Routledge","PublisherCity":"Abingdon","PublisherCountry":"United Kingdom","journalTitle":"Total Quality Management and Business Excellence","journalVolume":"18","journalIssue":"8","pages":"947-955","URL":null,"contributors":[{"firstName":"Ronika","middleName":"","lastName":"Chakrabarti"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Richard","middleName":"T","lastName":"Watson"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"3860","Title":"What I say about myself: Communication of brand personality by African countries through their tourism websites","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.tourman.2006.06.003\t","PublisherName":"Pergamon","PublisherCity":"Oxford","PublisherCountry":"United Kingdom","journalTitle":"Tourism Management","journalVolume":"28","journalIssue":"3","pages":"835-844","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Robert","middleName":"","lastName":"Opoku"},{"firstName":"Magnus","middleName":"","lastName":"Hultman"},{"firstName":"Russell","middleName":"","lastName":"Abratt"},{"firstName":"Stavroula","middleName":"","lastName":"Spyropoulou"}],"icKind":"journal"},{"id":"21935","IC_id":"3861","Title":"Analyzing 'theory networks': Identifying the pivotal theories in marketing","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Routledge","PublisherCity":"Abingdon","PublisherCountry":"United Kingdom","journalTitle":"Journal of Marketing Management","journalVolume":"23","journalIssue":"3\/4","pages":"181-206","URL":null,"contributors":[{"firstName":"Rian","middleName":"","lastName":"van der Merwe"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Bradley","middleName":"","lastName":"Barnes"}],"icKind":"journal"},{"id":"21935","IC_id":"3865","Title":"Brand management and strategic performance: Soume evidence from South Africa","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Routledge (US)","PublisherCity":"Philadelphia","PublisherCountry":"United States","journalTitle":"Journal of African Business","journalVolume":"8","journalIssue":"2","pages":"27-40","URL":null,"contributors":[{"firstName":"Jean-Paul","middleName":"","lastName":"Berthon"},{"firstName":"Robert","middleName":"A","lastName":"Opoku"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Deon","middleName":"","lastName":"Nel"}],"icKind":"journal"},{"id":"21935","IC_id":"3932","Title":"Ambiguedad de la publicidad [The ambiguity of advertising]","Year":"2007","Date":"2007-00-00","kind_id":"44","Type":"Publication","KindName":"Magazine Article","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Leadership Magazine","PublisherCity":"Cape Town","PublisherCountry":"South Africa","bookTitle":null,"bookChapter":null,"journalTitle":"Leadership Magazine","journalVolume":"11","journalIssue":"September","pages":"17-18","presentationVenueName":null,"URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}]},{"id":"21935","IC_id":"2403","Title":"The penguin\u2019s window: Corporate brands from an OS perspective","Year":"2006","Date":"2006-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Springer New York LLC ","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Journal of the Academy of Marketing Science","journalVolume":"34","journalIssue":"2","pages":"115-127","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Richard","middleName":"T.","lastName":"Watson"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Donald","middleName":"Wynn George","lastName":"Zinkhan"}],"icKind":"journal"},{"id":"21935","IC_id":"2404","Title":"From production to performance: Solving the positioning dilemma in the dental practice","Year":"2006","Date":"2006-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"American Dental Association","PublisherCity":"Chicago","PublisherCountry":"United States","journalTitle":"Journal of the American Dental Association","journalVolume":"137","journalIssue":"September","pages":"1283-1288","URL":null,"contributors":[{"firstName":"James","middleName":"","lastName":"Armstrong"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"2405","Title":"Consuming technology: Why marketers sometimes get it wrong","Year":"2005","Date":"2005-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"University of California, Berkeley * Haas School of Business","PublisherCity":"Berkeley","PublisherCountry":"United States","journalTitle":"California Management Review","journalVolume":"88 (Fall)","journalIssue":"1","pages":"110-128","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"James","middleName":"Mac","lastName":"Hulbert"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"journal"},{"id":"21935","IC_id":"161","Title":"Do B2B bloggers believe blogs? PR insights on blogger skepticism","Year":"2009","Date":null,"kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"Deakin University * School of Communication and Creative Arts","PublisherCity":"Burwood","PublisherCountry":"Australia","journalTitle":"Asia-Pacific Public Relations Journal","journalVolume":"10","journalIssue":"Nov","pages":"123-132","URL":null,"contributors":[{"firstName":"Gene","middleName":"","lastName":"van Heerden"},{"firstName":"Esmail","middleName":"","lastName":"Salehi-Sangari"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Albert","middleName":"","lastName":"Caruana"}],"icKind":"journal"},{"id":"21935","IC_id":"219","Title":"Flying West to get to the East: Service innovation at YVR","Year":"2009","Date":null,"kind_id":"33","Type":"Publication","KindName":"Research Report\/Study","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"BC Innovation Council","PublisherCity":"Vancouver","PublisherCountry":"Canada","bookTitle":"BC Innovation Council","bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Lisa","middleName":"","lastName":"Papania"},{"firstName":"Jeremy","middleName":"K","lastName":"Hall"}],"icKind":"book"},{"id":"21935","IC_id":"475","Title":"The global text project: New horizons in textbook marketing","Year":"2009","Date":null,"kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/02634500910955218","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Marketing Intelligence and Planning","journalVolume":"27","journalIssue":"3","pages":"297-307","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Deon","middleName":"","lastName":"Nel"},{"firstName":"Gene","middleName":"","lastName":"van Heerden"},{"firstName":"Anthony","middleName":"","lastName":"Chan"}],"icKind":"journal"},{"id":"21935","IC_id":"1557","Title":"Addressing information shortages in emerging markets: A case study from South Africa","Year":"2008","Date":null,"kind_id":"31","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Non-Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"IUP Publications","PublisherCity":"Hyderabad","PublisherCountry":"India","journalTitle":"Effective Executive","journalVolume":"","journalIssue":"","pages":"28-34","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Melani","middleName":"","lastName":"Prinsloo"}],"icKind":"journal"},{"id":"21935","IC_id":"3853","Title":"Web 2.0 and the open source movement: Liberating textbooks","Year":"2009","Date":null,"kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Senate Hall Academic Publishing","PublisherCity":"Dublin","PublisherCountry":"Ireland","journalTitle":"International Review of Entrepreneurship","journalVolume":"7","journalIssue":"1","pages":"33-56","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Deon","middleName":"","lastName":"Nel"},{"firstName":"Gene","middleName":"","lastName":"van Heerden"}],"icKind":"journal"},{"id":"21935","IC_id":"3864","Title":"Market orientation and mode of focus: A study of South African firms","Year":"2007","Date":null,"kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Suider-Afrika Instituut vir Bestuurswetenskaplikes","PublisherCity":"Pretoria","PublisherCountry":"South Africa","journalTitle":"Bestuursdinamika [Management Dynamics]","journalVolume":"16","journalIssue":"1","pages":"20-33","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Melani","middleName":"","lastName":"Prinsloo"},{"firstName":"Jean-Paul","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21935","IC_id":"3933","Title":"Ambiguedad de la publicidad","Year":"2007","Date":null,"kind_id":"44","Type":"Publication","KindName":"Magazine Article","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Leadership Magazine","PublisherCity":"Cape Town","PublisherCountry":"South Africa","bookTitle":null,"bookChapter":null,"journalTitle":"Leadership Magazine","journalVolume":"4","journalIssue":"11","pages":"16-18","presentationVenueName":null,"URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}]},{"id":"21935","IC_id":"6585","Title":"Managing the franchised brand: The franchisees' perspective","Year":"2017","Date":"2017-01-01","kind_id":"15","Type":"Publication","KindName":"Book Chapter, Scholarly Book - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":"10.1057\/978-1-352-00008-5_4","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","bookTitle":"Advances in Corporate Branding","bookChapter":null,"pages":"59-71","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Julie","middleName":"","lastName":"Napoli"},{"firstName":"Rian","middleName":"","lastName":"Van Der Merwe"}],"icKind":"book","editors":[{"firstName":"John","middleName":"M. T.","lastName":"Balmer"},{"firstName":"Shaun","middleName":"M.","lastName":"Powell"},{"firstName":"Joachim","middleName":"","lastName":"Kernstock"},{"firstName":"Tim","middleName":"Oliver","lastName":"Brexendorf"}]},{"id":"21935","IC_id":"2207","Title":"Viewer reactions to online political spoof videos and advertisements","Year":"2012","Date":"2012-04-01","kind_id":"15","Type":"Publication","KindName":"Book Chapter, Scholarly Book - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":null,"PublisherName":"Taylor & Francis Ltd","PublisherCity":"Philadelphia","PublisherCountry":"United States","bookTitle":"Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-mail","bookChapter":"8","pages":"185-208","URL":null,"contributors":[{"firstName":"Anjali","middleName":"Suniti","lastName":"Bal"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"book","editors":[{"firstName":"Angeline","middleName":"G","lastName":"Close"}]},{"id":"21935","IC_id":"3870","Title":"One laptop per child (OLPC): From instrumentality to emergence in information systems","Year":"2011","Date":"2011-07-01","kind_id":"15","Type":"Publication","KindName":"Book Chapter, Scholarly Book - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":"10.1093\/oxfordhb\/9780199580583.003.0030","PublisherName":"Oxford University Press","PublisherCity":"Oxford","PublisherCountry":"United Kingdom","bookTitle":"The Oxford Handbook of Management Information Systems: Critical Perspectives and New Directions","bookChapter":"26","pages":"","URL":null,"contributors":[{"firstName":"R","middleName":"T","lastName":"Watson"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"book","editors":[{"firstName":"Robert","middleName":"D","lastName":"Galliers"},{"firstName":"Wendy","middleName":"L","lastName":"Currie"}]},{"id":"21935","IC_id":"74","Title":"Brand manifold: Managing the temporal and socio-cultural dimensions of brands","Year":"2011","Date":"2011-05-01","kind_id":"15","Type":"Publication","KindName":"Book Chapter, Scholarly Book - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":"","PublisherName":"Tilde University Press","PublisherCity":"Prahran","PublisherCountry":"Australia","bookTitle":"Perspectives in Brand Management","bookChapter":"3","pages":"","URL":null,"contributors":[{"firstName":"Morris","middleName":"B","lastName":"Holbrook"},{"firstName":"James","middleName":"M","lastName":"Hulbert"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"book","editors":[{"firstName":"Mark","middleName":"D","lastName":"Uncles"}]},{"id":"21935","IC_id":"422","Title":"Service customization through dramaturgy","Year":"2010","Date":"2010-11-01","kind_id":"15","Type":"Publication","KindName":"Book Chapter, Scholarly Book - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":"10.1007\/978-1-84996-489-0","PublisherName":"Springer-Verlag (UK)","PublisherCity":"London","PublisherCountry":"United Kingdom","bookTitle":"Mass customization: Engineering and managing global operations","bookChapter":"Chapter 3","pages":"43-64","URL":"https:\/\/beedie.sfu.ca\/tracs\/..\/sms\/admin\/_DocLibrary\/_ic\/df47588114e993836cecb0fcaddcb3e2.pdf","contributors":[{"firstName":"Ian","middleName":"Paul","lastName":"McCarthy"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"book","editors":[{"firstName":"Flavio","middleName":"S","lastName":"Fogliatto"},{"firstName":"Giovani","middleName":"J C","lastName":"da Silveira"}]},{"id":"21935","IC_id":"403","Title":"Real decisions at betfair.com","Year":"2009","Date":"2009-07-01","kind_id":"15","Type":"Publication","KindName":"Book Chapter, Scholarly Book - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":null,"PublisherName":"Financial Times, Prentice-Hall","PublisherCity":"Harlow","PublisherCountry":"United Kingdom","bookTitle":"Marketing: Real People, Real Decisions (1st European Edition)","bookChapter":null,"pages":"","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"book","editors":[{"firstName":"Michael","middleName":"R","lastName":"Solomon"},{"firstName":"Greg","middleName":"W","lastName":"Marshall"},{"firstName":"Elnora","middleName":"W","lastName":"Stuart"},{"firstName":"Bradley","middleName":"R","lastName":"Barnes"},{"firstName":"Vincent-Wayne","middleName":"","lastName":"Mitchell"}]},{"id":"21935","IC_id":"3871","Title":"Opportunities in the network age","Year":"2007","Date":"2007-01-01","kind_id":"15","Type":"Publication","KindName":"Book Chapter, Scholarly Book - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":"","PublisherName":"The University of Georgia Press","PublisherCity":"Athens","PublisherCountry":"United States","bookTitle":"Information systems","bookChapter":null,"pages":"","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"book","editors":[{"firstName":"R.","middleName":"T.","lastName":"Watson"}]},{"id":"21935","IC_id":"3866","Title":"Opportunity and entrepreneurial marketing","Year":"2007","Date":"2007-00-00","kind_id":"15","Type":"Publication","KindName":"Book Chapter, Scholarly Book - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":null,"PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","bookTitle":"Entrepreneurial marketing, global perspectives","bookChapter":"7","pages":null,"URL":null,"contributors":[{"firstName":"Michael","middleName":"Harry","lastName":"Morris"},{"firstName":"Blakely","middleName":"","lastName":"Davis"},{"firstName":"Adam","middleName":"Joseph","lastName":"Mills"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"book","editors":[{"firstName":"Zubin","middleName":"","lastName":"Sethna"},{"firstName":"Rosalind","middleName":"","lastName":"Jones"},{"firstName":"Paul","middleName":"","lastName":"Harrigan"}]},{"id":"21935","IC_id":"7622","Title":"Internet vigilantism and Ashley Madison: Rebranding after a cyberattack","Year":"2018","Date":"2018-01-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":"10.4135\/9781526438348 ","PublisherName":"Sage Publications, Inc (US)","PublisherCity":"Thousand Oaks","PublisherCountry":"United States","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Karen","middleName":"E","lastName":"Robson"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"book"},{"id":"21935","IC_id":"7745","Title":"Discovery health and the allied benefits saga: Underestimating the power of social media?","Year":"2018","Date":"2018-01-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Sage Publications, Inc (US)","PublisherCity":"Thousand Oaks","PublisherCountry":"United States","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Karen","middleName":"E","lastName":"Robson"}],"icKind":"book"},{"id":"21935","IC_id":"928","Title":"Marketing $#*! My dad says","Year":"2011","Date":"2011-09-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Simon Fraser University","PublisherCity":"Burnaby","PublisherCountry":"Canada","bookTitle":"","bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Adam","middleName":"Joseph","lastName":"Mills"},{"firstName":"Phuong","middleName":"","lastName":"Nguyen"},{"firstName":"Jia-Rong","middleName":"","lastName":"Wu"},{"firstName":"Aschwin","middleName":"","lastName":"van Alphen-Sato"}],"icKind":"book"},{"id":"21935","IC_id":"930","Title":"Old spice: The man your man could smell like","Year":"2011","Date":"2011-09-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Simon Fraser University","PublisherCity":"Burnaby","PublisherCountry":"Canada","bookTitle":"","bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Adam","middleName":"Joseph","lastName":"Mills"},{"firstName":"Benjamin","middleName":"","lastName":"Kong"},{"firstName":"Disa","middleName":"","lastName":"Novianty"},{"firstName":"Samira","middleName":"","lastName":"Ghavami"},{"firstName":"Yuli","middleName":"","lastName":"Kim"}],"icKind":"book"},{"id":"21935","IC_id":"778","Title":"Marketing for managers: A practical approach (3rd Edition)","Year":"2010","Date":"2010-10-01","kind_id":"18","Type":"Publication","KindName":"Book, Textbook - Revised","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Juta & Company Ltd","PublisherCity":"Claremont","PublisherCountry":"South Africa","bookTitle":"","bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Christo","middleName":"","lastName":"Boshoff"}],"icKind":"book"},{"id":"21935","IC_id":"420","Title":"Selling green dots in second life","Year":"2009","Date":"2009-11-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Ivey Management Services","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":"Ivey Case Series","bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Wade","middleName":"","lastName":"Halvorson"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"book"},{"id":"21935","IC_id":"495","Title":"The power of persuasion: An exercise in creating persuasive advertising","Year":"2009","Date":"2009-01-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Ivey Management Services","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":"Ivey Case Series","bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Stacey","middleName":"","lastName":"Morrison"}],"icKind":"book"},{"id":"21935","IC_id":"779","Title":"Rethinking marketing: The entrepreneurial imperative","Year":"2008","Date":"2008-01-01","kind_id":"17","Type":"Publication","KindName":"Book, Textbook - New","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Pearson Education Inc","PublisherCity":"New York","PublisherCountry":"United States","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Minet","middleName":"","lastName":"Schindehutte"},{"firstName":"Michael","middleName":"Harry","lastName":"Morris"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"book"},{"id":"21935","IC_id":"1555","Title":"Marketing Chateau Margaux","Year":"2007","Date":"2007-08-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Harvard Business School Publishing","PublisherCity":"Boston","PublisherCountry":"United States","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"John","middleName":"","lastName":"Deighton"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Vincent","middleName":"Marie","lastName":"Dessain"},{"firstName":"Daniela","middleName":"","lastName":"Beyersdorfer"},{"firstName":"Anders","middleName":"","lastName":"Sjoman"}],"icKind":"book"}]

Articles and Reports

Berthon, P. R., & Pitt, L. F. (2018). Brands, truthiness and post-fact: Managing brands in a post-rational world. Journal of Macromarketing. http://doi.org/10.1177/0276146718755869

Pitt, C. S., Botha, E., Pitt, L. F., & Kietzmann, J. H. (2017). How employees engage with B2B brands on social media: Word choice and verbal tone. Industrial Marketing Management. http://doi.org/10.1016/j.indmarman.2017.09.012

Morrish, S. C., Pitt, L. F., Vella, J., & Botha, E. (2017). Where to visit, what to drink? A cross-national perspective on wine estate brand personalities. International Journal of Wine Business Research. http://doi.org/10.1108/IJWBR-03-2017-0011

Treen, E. R., Pitt, L. F., Bredican, J., & Farshid, M. (2017). App service: How do consumers perceive the quality of financial service apps on smart devices?. Journal of Financial Services Marketing, 22(3), 119-125. http://doi.org/10.1057/s41264-017-0029-2

Paschen, J., Pitt, L. F., Kietzmann, J. H., & Farshid, M. (2017). The brand personalities of brand communities: An analysis of online communication. Online Information Review. http://doi.org/10.1108/OIR-08-2016-0235

Blair, A. J., Atanasova, C., Pitt, L. F., Chan, A. K. H., & Wallstrom, A. (2017). Assessing brand equity in the luxury wine market by exploiting tastemaker scores. Journal of Product and Brand Management, 26(5), 447-452. http://doi.org/10.1108/JPBM-06-2016-1214

Brown, T., Boon, E., & Pitt, L. F. (2017). Seeking funding in order to sell: Crowdfunding as a marketing tool. Business Horizons, 60(2), 189-195. http://doi.org/10.1016/j.bushor.2016.11.004

Pitt, L. F., & Treen, E. R. (2017). Understanding communication in disaster response: A marketing strategy formulation and implementation perspective. Journal of Public Affairs.

Boon, E., Pitt, L. F., & Salehi-Sangari, E. (2015). Managing information sharing in online communities and marketplaces. Business Horizons, 58(2), 347-353. http://doi.org/10.1016/j.bushor.2015.01.008

Boon, E., Pitt, L. F., & Ofek, N. (2015). “Deal of the day”: An analysis of subscriber purchase behavior. Tourism and Hospitality Research, 15(2), 105-114. http://doi.org/10.1177/1467358414567798

Robson, K. E., Plangger, K. A., Kietzmann, J. H., McCarthy, I. P., & Pitt, L. F. (2015). Is it all a game? Understanding the principles of gamification. Business Horizons, 58, 411 - 420. http://doi.org/10.1016/j.bushor.2015.03.006

Kietzmann, J. H., Pitt, L. F., & Berthon, P. (2015). Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing. Business Horizons, 58(2), 209-215. http://doi.org/10.1016/j.bushor.2014.11.005

Boon, E., Pitt, L. F., & Salehi-Sangari, E. (2015). Managing information sharing in online communities and marketplaces. Business Horizons. http://doi.org/10.1016/j.bushor.2015.01.008

Pitt, L. F., Robson, K. E., & West, D. C. (2015). Navigating the peer-review process: Reviewers' suggestions for a manuscript. Journal of Advertising Research, 55(1), 9-17. http://doi.org/10.2501/JAR-55-1-009-017

Robson, K. E., Pitt, L. F., & Berthon, P. (2015). "Yes, and...": What improv theater can teach service firms. Business Horizons. http://doi.org/10.1016/j.bushor.2015.02.002

DesAutels, P., Berthon, P., Caruana, A., & Pitt, L. F. (2015). The impact of country connectedness and cultural values on the equity of a country's workforce. Cross Cultural Management, 22(1), 2-20. http://doi.org/10.1108/CCM-12-2013-0184

Tsao, H., Campbell, C. L., Ma, J., & Pitt, L. F. (2014). Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size. Journal of Marketing Analytics, 2(4), 205-217. http://doi.org/10.1057/jma.2014.16

Robson, K. E., Plangger, K. A., Kietzmann, J. H., McCarthy, I. P., & Pitt, L. F. (2014). Understanding gamification of consumer experiences. Advances in Consumer Research, 42, 352-356. http://doi.org/No DOI

Beninger, S. S. A., Parent, M. M., Pitt, L. F., & Chan, A. (2014). A content analysis of influential wine blogs. International Journal of Wine Business Research, 26(3), 168-187. http://doi.org/10.1108/IJWBR-09-2013-0036

Chan, A., Pitt, L. F., & Nel, D. (2014). Let's face it: Using Chernoff faces to portray social media brand image. Corporate Ownership and Control, 11(4), 609-615. http://doi.org/No DOI

Vella, J., Caruana, A., & Pitt, L. F. (2014). Elements of a talent strategy for effective relationship building: A study among bank sales and service providers. Journal of Financial Services Marketing, 19(2), 118-131. http://doi.org/10.1057/fsm.2014.14.

Lilford, N., Caruana, A., & Pitt, L. F. (2014). Psychometric properties of the feedback orientation scale among South African salespersons. Psychological Reports, 114(1), 126-133. http://doi.org/10.2466/08.03.PR0.114k12w5

Hannah, D. R., Parent, M. M., Pitt, L. F., & Berthon, P. (2014). It's a secret: Marketing value and the denial of availability. Business Horizons, 57(1), 49-59. http://doi.org/10.1016/j.bushor.2013.09.001

Chakrabarti, R., Barnes, B. R., Berthon, P., Pitt, L. F., & Monkhouse, L. L. (2014). Goal orientation effects on behavior and performance: Evidence from international sales agents in the Middle East. International Journal of Human Resource Management, 25(2), 317-340. http://doi.org/10.1080/09585192.2013.826915

DesAutels, P., Salehi-Sangari, E., Berthon, P., Rabinovich, T., & Pitt, L. F. (2014). It's emergent: Five propositions on the relationship between creative consumers and technology. International Journal of Technology Marketing, 29(1), 72-85. http://doi.org/10.1504/IJTMKT.2014.058084

Tsao, H., Pitt, L. F., & Campbell, C. L. (2014). Discriminating between behavior using market data from panels. International Journal of Market Research, 56(1), 73-88. http://doi.org/10.2501/IJMR-2013-052

Vella, J., Caruana, A., & Pitt, L. F. (2013). Organizational commitment and users' perception of ease of use: A study among bank managers. Journal of Management Development, 32(4), 351-362. http://doi.org/10.1108/02621711311326356

Berthon, P., Robson, K. E., & Pitt, L. F. (2013). Counting the cost to the customer. Journal of Advertising Research, 53(3), 1-6. http://doi.org/10.2501/JAR-53-3-244-246

Mills, A. J., Robson, K. E., & Pitt, L. F. (2013). Using cartoons to teach corporate social responsibility. Journal of Marketing Education, 35(2), 181-190. http://doi.org/10.1177/0273475313489558

Robson, K. E., Pitt, L. F., & Wallstrom, A. (2013). Creative market segmentation: Understanding the bugs in consumer behavior. Journal of Public Affairs, 13(2), 218-223. http://doi.org/10.1002/pa.1477

Pehlivan, E., Berthon, P., Pitt, L. F., & Chakrabarti, R. (2013). When outsourcing fragments: Customer creativity and technological transmutations. Production Planning & Control, 24(4/5), 284-293. http://doi.org/10.1080/09537287.2011.648541

Berthon, P., & Pitt, L. F. (2012). Brands and burlesque: Toward a theory of spoof advertising. Academy of Marketing Science Review, 2(2-4), 88-98. http://doi.org/10.1007/s13162-012-0027-4

Wiid, R., Pitt, L. F., & Mills, A. J. (2012). Every story tells a picture: Lessons from cartoons on corporate governance for senior executives. Business Horizons, 55(6), 543-550. http://doi.org/10.1016/j.bushor.2012.07.001

Reyneke, M., Sorokacova, A., & Pitt, L. F. (2012). Managing brands in times of economic downturn: How do luxury brands fare?. Journal of Brand Management, 19(6), 457-476. http://doi.org/10.1057/bm.2011.53

Halvorson, W., Bal, A. S., Pitt, L. F., & Parent, M. M. (2012). e-Marketing Ireland: Cashing in on green dots. Marketing Intelligence and Planning, 30(6), 625-633. http://doi.org/10.1108/02634501211262591

Mills, A. J., Pitt, L. F., & Sattari, S. (2012). Reading between the vines: Analyzing the readability of consumer brand wine websites. International Journal of Wine Business Research, 24(3), 169-182. http://doi.org/10.1108/17511061211259170

Berthon, P., Pitt, L. F., Plangger, K. A., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-271. http://doi.org/10.1016/j.bushor.2012.01.007

Kietzmann, J. H., Silvestre, B., McCarthy, I. P., & Pitt, L. F. (2012). Unpacking the social media phenomenon: Towards a research agenda. Journal of Public Affairs, 12(2), 109-119. http://doi.org/10.1002/pa.1412

Vella, J., Caruana, A., & Pitt, L. F. (2012). Equity sensitivity, perceived performance and organizational commitment among bank managers. Journal of Financial Services Marketing, 17(1), 5-18. http://doi.org/10.1057/fsm.2012.1

Vella, J., Caruana, A., & Pitt, L. F. (2012). Perceived performance, equity sensitivity and organizational commitment among bank managers. Journal of Financial Services Marketing, 17(1), 5-18. http://doi.org/10.1057/fsm.2012.1

Pitt, L. F. (2012). Web 2.0, social media and creative consumers - Implications for public policy: Introduction to the special edition. Journal of Public Affairs, 12(2), 105-108. http://doi.org/10.1002/pa.1411

Pitt, L. F., Crittenden, V. L., Plangger, K. A., & Halvorson, W. (2012). Case teaching in the age of technological sophistication. Journal of the Academy of Business Education, 13(Spring), 77-94. http://doi.org/No DOI

Campbell, C. L., Berthon, P., Pitt, L. F., McCarthy, I. P., & Plangger, K. A. (2012). Making a face: graphical illustrations of managerial stances toward customer creativity. Australasian Marketing Journal, 20(1), 9-15. http://doi.org/10.1016/j.ausmj.2011.10.009

Newton, F., Ewing, M. T., & Pitt, L. F. (2012). The intra- and inter-personal dynamics associated with consuming sensitive products: Understanding the consumption of erectile function aids using dimensional qualitative research. Psychology and Marketing, 29(1), 1-14. http://doi.org/10.1002/mar.20502

Vella, J., Caruana, A., & Pitt, L. F. (2012). The effect of behavioural activation and inhibition on CRM adoption. International Journal of Bank Marketing, 30(1), 43-59. http://doi.org/10.1108/02652321211195695

Reyneke, M., Pitt, L. F., & Berthon, P. (2012). Fine wines and Facebook: Ignore social sties at your peril. Strategic Direction, 28(6), 14-15. http://doi.org/10.1108/02580541211224058

Berthon, P., Campbell, C. L., Pitt, L. F., & McCarthy, I. P. (2011). Creative consumers: Awareness, attitude and action. Journal of Consumer Marketing, 28(7), 500-507. http://doi.org/10.1108/07363761111181482

Steyn, P. G., Pitt, L. F., & Chakrabarti, R. (2011). Financial services ads and viewer response profiles: Psychometric properties of a shortened scale. Journal of Financial Services Marketing, 16(3/4), 210-219. http://doi.org/10.1057/fsm.2011.23

Botha, E., Lillford, N., & Pitt, L. F. (2011). South African management literature over the past fifteen years: Content analysis of the three top south African management journals. South African Journal of Business Management [Bedryfsleiding], 42(4), 89-98. http://doi.org/No DOI

Berthon, P., Pitt, L. F., Plangger, K. A., & Lee, M. (2011). The rise and rise of the smartphone app: How is IT doing?. Cutter Benchmark Review, 11(8), 5-20.

Berthon, P., Pitt, L. F., & DesAutels, P. (2011). Unveiling videos: Consumer generated ads as qualitative inquiry. Psychology and Marketing, 28(10), 1044–1060. http://doi.org/10.1002/mar.20427

Sattari, S., Pitt, L. F., & Caruana, A. (2011). How readable are mission statements? An exploratory study. Corporate Communications: An International Journal, 16(4), 282-292. http://doi.org/10.1108/13563281111186931

Crittenden, V. L., Crittenden, W. F., Pinney, C. C., & Pitt, L. F. (2011). Implementing global corporate citizenship: An integrated business framework. Business Horizons, 54(5), 447-455. http://doi.org/10.1016/j.bushor.2011.04.006

Pitt, L. F., Berthon, P., & Robson, K. E. (2011). Deciding when to use tablets for business applications. MIS Quarterly Executive, 10(3), 133-139. http://doi.org/No DOI

Pitt, L. F., & Watson, R. T. (2011). The case for cases: Writing and teaching cases for the emerging economies. Information Technology for Development, 17(4), 319-326. http://doi.org/10.1080/02681102.2011.604080

Halvorson, W., Crittenden, V. L., & Pitt, L. F. (2011). Teaching cases in a virtual world environment: When the traditional case classroom is problematic. Decision Sciences Journal of Innovative Education, 9(3), 485-492. http://doi.org/10.1111/j.1540-4609.2011.00322.x

Reynecke, M., Berthon, P., Pitt, L. F., & Parent, M. M. (2011). Luxury wine brand as gifts: Ontological and aesthetic perspectives. International Journal of Wine Business Research, 23(3), 258-270. http://doi.org/10.1108/17511061111163078

Wiid, R., Pitt, L. F., & Engstrom, A. (2011). Not so sexy: Public opinion of political sex scandals as reflected in political cartoons. Journal of Public Affairs, 11(3), 137-147. http://doi.org/10.1002/pa.401

Tsao, H., Berthon, P., Pitt, L. F., & Parent, M. M. (2011). Brand signal quality of products in an asymmetric online information environment: An experimental study. Journal of Consumer Behaviour, 10(4), 169-178. http://doi.org/10.1002/cb.327

Botha, E., Farshid, M., & Pitt, L. F. (2011). How sociable? An exploratory study of university brand visibility in social media. South African Journal of Business Management [Bedryfsleiding], 42(2), 43-51. http://doi.org/DOI-NA

Pitt, L. F., Parent, M. M., Steyn, P. G., Berthon, P., & Money, A. (2011). The social media release as a corporate communication tool for bloggers. IEEE Transactions on Professional Communication, 54(2), 122-132. http://doi.org/10.1109/TPC.2010.2046055

Pehlivan, E., Berthon, P., & Pitt, L. F. (2011). Ad bites: Towards a theory of ironic advertising. Journal of Advertising Research, 51(2), 417-426. http://doi.org/No DOI

Pitt, L. F., & Berthon, P. (2011). Just when you thought it was safe to go back into the web: Marketing meets Web 2.0, social media and creative consumers. Business Horizons, 54(3), 181-183. http://doi.org/10.1016/j.bushor.2010.12.002

Pitt, L. F., Mills, A. J., & Chan, A. K. H. (2011). How readable are environmental policy statements? An exploratory study within the IT industry. Corporate Ownership and Control, 8(3), 258-267. http://doi.org/No DOI

Pitt, L. F., Parent, M. M., Junglas, I., Spyropoulou, S., & Chan, A. K. H. (2011). Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda. Journal of Strategic Information Systems, 20(1), 27-37. http://doi.org/10.1016/j.jsis.2010.09.005

Campbell, C. L., Pitt, L. F., Parent, M. M., & Berthon, P. (2011). Tracking back-talk in consumer-generated advertising: An analysis of two interpretative approaches. Journal of Advertising Research, 51(1), 224-238. http://doi.org/10.2501/JAR-51-1-224-238

Berthon, P., Pitt, L. F., Chakrabarti, R., & Berthon, J. (2011). Brand worlds: From articulation to integration. Journal of Advertising Research, 51(Supplement), 182-194. http://doi.org/No DOI

Reynecke, M., Pitt, L. F., & Berthon, P. (2011). Luxury wine brand visibility in social media: An exploratory study. International Journal of Wine Business Research, 23(1), 21-35. http://doi.org/10.1108/17511061111121380

Campbell, C. L., Pitt, L. F., Parent, M. M., & Berthon, P. (2011). Understanding consumer conversations around ads in a Web 2.0 world. Journal of Advertising, 40(1), 87-102. http://doi.org/10.2753/JOA0091-3367400106

Steyn, P. G., Ewing, M. T., van Heerden, G., Pitt, L. F., & Windisch, L. (2011). From whence it came: Understanding source effects in consumer generated advertising. International Journal of Advertising, 30(1), 133-160. http://doi.org/10.2501/IJA-30-1-133-160

Pitt, L. F., Sattari, S., & Bevelander, D. L. (2010). Are business school mission statements readable? Evidence from the top 100. Journal of Strategic Management Education, 6(4), 1-16. http://doi.org/No DOI

Wallstrom, A., Steyn, P. G., & Pitt, L. F. (2010). Expressing herself through brands: A comparative study of women in six Asian-Pacific nations. Journal of Brand Management, 18(3), 228-237. http://doi.org/10.1057/bm.2010.45

Brown, T. J., Dacin, P. A., & Pitt, L. F. (2010). Corporate image and reputation in B2B markets: Insights from CI/ARG 2008. Industrial Marketing Management, 39(5), 709-711. http://doi.org/10.1016/j.indmarman.2010.02.008

Bal, A. S., Campbell, C. L., Payne, N. J., & Pitt, L. F. (2010). Political ad portraits: A visual analysis of constituents' reaction to political spoof ads. Journal of Public Affairs, 10(4), 313-328. http://doi.org/10.1002/pa.366

Tsao, H., Pitt, L. F., & Campbell, C. L. (2010). Analyzing loyalty-based consumer segments to budget for loyalty and promotion programs and maximize market share. Journal of the Operational Research Society, 61(10), 1523-1529. http://doi.org/10.1057/jors.2009.117

Steyn, P. G., Pitt, L. F., Strasheim, A., Boshoff, C., & Abratt, R. (2010). A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia. Journal of Retailing & Consumer Services, 17(5), 355-373. http://doi.org/10.1016/j.jretconser.2010.03.017

Berthon, P., Pitt, L. F., Halvorson, W., Ewing, M. T., & Crittenden, V. L. (2010). Advocating avatars: The salesperson in Second Life. Journal of Personal Selling & Sales Management, 30(3), 195-208. http://doi.org/10.2753/PSS0885-3134300301

Berthon, P., & Pitt, L. F. (2010). Efficiency, effectiveness, emergence: The three stages of designing for consumers. Business Horizons, 53(4), 419-425. http://doi.org/10.1016/j.bushor.2010.02.005

Steyn, P. G., Wallstrom, A., & Pitt, L. F. (2010). Consumer generated content and source effects in financial services advertising: An experimental study. Journal of Financial Services Marketing, 15(1), 49-61. http://doi.org/10.1057/fsm.2010.3

Pitt, L. F., Parent, M. M., Berthon, P., & Steyn, P. G. (2010). Event sponsorship and ambush marketing: Lessons from the Beijing olympics. Business Horizons, 53(3), 281-290. http://doi.org/10.1016/j.bushor.2010.01.002

Ghazisaeedi, M., Pitt, L. F., & Steyn, P. G. (2010). Believing the bloggers: Implications of consumer skepticism for public relations. Asia-Pacific Public Relations Journal, 11(2), 79-91. http://doi.org/No DOI

Steyn, P. G., Salehi-Sangari, E., Pitt, L. F., Parent, M. M., & Berthon, P. (2010). The social media release as a public relations tool: Intentions to use among B2B bloggers. Public Relations Review, 36(1), 87-89. http://doi.org/10.1016/j.pubrev.2009.09.005

Berthon, P., Crittenden, V. L., DesAutels, P., & Pitt, L. F. (2010). Get the most out of green IT. Industrial Management, September-October(5), 14-18.

Berthon, P., Pitt, L. F., Parent, M. M., & Berthon, J. (2009). Aesthetics and ephemerality: Observing and preserving the luxury brand. California Management Review, 52 (Fall)(1), 45-66. http://doi.org/No DOI

Caruana, A., Pitt, L. F., Berthon, P., & Page, M. J. (2009). Differentiation and the silver medal winner effects. European Journal of Marketing, 43(11/12), 1365-1377. http://doi.org/10.1108/03090560910989939

Coudounaris, D., Kvasova, O., Leonidou, L. C., Pitt, L. F., & Nel, D. (2009). Fifteen good years: An analysis of publications in management international review. Management International Review, 49(5), 671-684. http://doi.org/10.1007/s11575-009-0008-5

Bal, A. S., Pitt, L. F., Berthon, P., & DesAutels, P. (2009). Caricatures, cartoons, spoofs and satires: Political brands as butts. Journal of Public Affairs, 9(4), 229-237. http://doi.org/10.1002/pa.334

Opoku, R. A., Caruana, A., Pitt, L. F., Berthon, P., Wahlstrom, A., & Nel, D. (2009). Online communication of brand personality: A study of MBA programs of top business schools. Journal of General Management, 35(1), 47-64.

Backstrom, L., Pitt, L. F., Campbell, C. L., & Nel, D. (2009). Personal acquaintances and salespeople in financial services: Differences between customers and friends. Journal of Financial Services Marketing, 14(1), 26-39. http://doi.org/10.1057/fsm.2009.5

McMullan, K., Rehal, P., Read, K., Luo, W. T., Wu, H., Pitt, L. F., ... Campbell, C. L. (2009). Selling the Canadian Forces' brand to Canada’s youth. Marketing Intelligence and Planning, 27(4), 474-485. http://doi.org/10.1108/02634500910964047

Tsao, H., Lin, P., Pitt, L. F., & Campbell, C. L. (2009). The impact of loyalty and promotion effects on the retention rate. Journal of the Operational Research Society, 60(5), 646-651. http://doi.org/10.1057/palgrave.jors.2602564

Berthon, P., Pitt, L. F., & Campbell, C. L. (2009). Does brand meaning exist in similarity or singularity?. Journal of Business Research, 62(3), 356-361. http://doi.org/10.1016/j.jbusres.2008.05.015

Reddy, M., Terblanche, N. S., Pitt, L. F., & Parent, M. M. (2009). How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension. Business Horizons, 52(2), 187-197. http://doi.org/10.1016/j.bushor.2008.11.001

Pitt, L. F., Watson, R. T., Berthon, P., Piccolo, G., & Engstrom, A. (2009). E-commerce, Web 2.0 and entrepreneurship: Opportunities in the U-Space. International Review of Entrepreneurship, 7(1), 5-20. http://doi.org/No DOI

Pitt, L. F., Watson, R. T., & Berthon, P. (2008). From genesis to revelations: The technology diaspora. Communications of the ACM, 51(12 December), 151-154.

Pitt, L. F., Cyr, D., Campbell, C. L., & Berthon, P. (2008). e-Readiness and trust: Macro and micro dualities for e-commerce in a global environment. International Marketing Review, 25(6), 700-714. http://doi.org/10.1108/02651330810915592

Berthon, P., Pitt, L. F., & Campbell, C. L. (2008). Ad lib: When customers create the ad. California Management Review, 50(4), 6-30. http://doi.org/10.2307/41166454

Prinsloo, M., Tudhope, L., Pitt, L. F., & Campbell, C. L. (2008). Using demographics to predict smoking behavior: Large sample evidence from an emerging market. Health Marketing Quarterly, 25(3), 289-301.

Pitt, L. F., & McCarthy, I. P. (2008). Connecting product innovation management and marketing. Journal of Commercial Biotechnology, 14(3), 197-200.

Berthon, P., Pitt, L. F., Nel, D., Salehi-Sangari, E., & Engstrom, A. (2008). The biotechnology and marketing interface: Functional integration using mechanistic and holographic responses to environmental turbulence. Journal of Commercial Biotechnology, 14(3), 213-224.

Pitt, L. F., & Schlegelmilch, B. (2008). Juggling Janus - strategy for general managers in an age of paradoxical trends. Journal of General Management, 33(3), 67-82.

Tudhope, L., Prinsloo, M., Pitt, L. F., & Barnes, B. R. (2008). Diabetes knowledge and physician compliance: Evidence of links in a large South African sample. Journal of Medical Marketing, 8(2), 169-176.

Berthon, P., Pitt, L. F., Berthon, J., Campbell, C. L., & Thwaites, D. (2008). e-Relationships for e-readiness: Culture and corruption in international e-B2B. Industrial Marketing Management, 37(1), 83-91. http://doi.org/10.1016/j.indmarman.2007.06.014

Berthon, J., Pitt, L. F., Abratt, R., & Nel, D. (2008). Icon and markor: Links and performance in South African firms. Journal of Applied Management and Entrepreneurship, 13(1), 15-34.

Pitt, L. F. (2008). Paul Erdos, Kevin Bacon and I: In praise of co-authorship. International Journal of Advertising, 27(2), 331-336.

Terblanche, N., Pitt, L. F., Nel, D., & Wallstrom, A. (2008). Corporate governance and business ethics: Pictures of the policies. Corporate Ownership and Control, 6(2), 246-254.

Steyn, P. G., van Heerden, G., Pitt, L. F., & Boshoff, C. (2008). Meet the bloggers: Some characteristics of serious bloggers in the Asia-Pacific region, and why PR professionals might care about them. Public Relations Quarterly, 52(3), 39-44.

Pitt, L. F., Berthon, P., Piccoli, G., & Watson, R. T. (2008). IS Executives: Organizational focus, customer creativity, and supplier relationships. Cutter Benchmark Review, 8(8), 5-13.

Pitt, L. F., & Watson, R. T. (2007). An ecosystem perspective on privacy. Journal of Consumer Affairs, 41(2), 365-374.

Berthon, P., Pitt, L. F., McCarthy, I. P., & Kates, S. M. (2007). When customers get clever: Managerial approaches to dealing with creative consumers. Business Horizons, 50(1 (January-February)), 39-47.

Strasheim, A., Pitt, L. F., & Caruana, A. (2007). Psychometric properties of the Schlinger viewer response profile: Evidence from a large sample. Journal of Advertising, 36(4), 101-114.

McCarthy, I. P., Pitt, L. F., Campbell, C. L., Van Der Merwe, R., & Salehi-Sangeri, E. (2007). Exploiting the business opportunities in bio-tech connections: The power of social networks. Journal of Commercial Biotechnology, 13(4), 245-257.

Pitt, L. F., & Papania, L. (2007). In the words: Managerial approaches to exploring corporate intended image through content analysis. Journal of General Management, 32(4), 1-16.

Shapiro, D., Russell, B. J., & Pitt, L. F. (2007). Strategic heterogeneity in the global mining industry. Transnational Corporations, 16(3), 1-34.

Berthon, P., & Pitt, L. F. (2007). Managing the creative consumer conundrum. Advances in Consumer Research, 34.

Pitt, L. F., & Krzystofiak, F. J. (2007). Taking the tablet: An introspective persxpective on using pen-based computing in the executive case class. Journal of Executive Education, 6(1), 33-40.

Ghazisaeedi, M., Pitt, L. F., & Chaharsooghi, S. K. (2007). A conceptual model for internet's impact on marketing in Iran. Journal of Research in Interactive Marketing, 1(3), 125-145.

Caruana, A., Pitt, L. F., Berthon, P., & Berthon, J. (2007). Psychometric properties of the brand personality scale: Evidence from a business school. Psychological Reports, 100(3), 789-794.

Pitt, L. F., Berthon, P., Prinsloo, M., & Nel, D. (2007). Do I like my icon? Determining preferences for firms' mode of strategic focus. International Journal of Technology Marketing, 2(1), 1-18.

Pitt, L. F., Berthon, P., Watson, R. T., Wynn, D., & Strasheim, A. (2007). Open to all: A postmodern perspective on product development and brands in an open-source environment. International Journal of Technology Management, 2(4), 316-330.

Pitt, L. F., Barnes, B. R., Chakrabarti, R., Palihawadana, D., Ewing, M., & Leong, E. (2007). The internet's impact on B2B sales management: Some Australian evidence. International Journal of Technology Marketing, 2(4), 348-363.

van der Merwe, R., Pitt, L. F., Barnes, B. R., Berthon, P., & Salehi-Sangari, E. (2007). Finding the hidden value of SME networks: Evidence from the biotech industry. International Journal of Enterprise Network Management, 2(2), 145-166.

Opoku, R. A., Abratt, R., Bendixen, M., & Pitt, L. F. (2007). Communicating brand personality: Are the websites doing the talking for food SMEs?. Qualitative Market Research: An International Journal, 10(4), 362-374.

Pitt, L. F., Salehi-Sangari, E., Berthon, J., & Nel, D. (2007). The "ICON" archetype: It's influence on customer orientations and innovation in South African firms. Marketing Intelligence and Planning, 25(2), 157-174.

Chakrabarti, R., Berthon, P., Watson, R. T., & Pitt, L. F. (2007). Quality management in business relationships: The role of brands in an open source environment. Total Quality Management and Business Excellence, 18(8), 947-955.

Pitt, L. F., Opoku, R., Hultman, M., Abratt, R., & Spyropoulou, S. (2007). What I say about myself: Communication of brand personality by African countries through their tourism websites. Tourism Management, 28(3), 835-844. http://doi.org/10.1016/j.tourman.2006.06.003

van der Merwe, R., Berthon, P., Pitt, L. F., & Barnes, B. (2007). Analyzing 'theory networks': Identifying the pivotal theories in marketing. Journal of Marketing Management, 23(3/4), 181-206.

Berthon, J., Opoku, R. A., Pitt, L. F., & Nel, D. (2007). Brand management and strategic performance: Soume evidence from South Africa. Journal of African Business, 8(2), 27-40.

Pitt, L. F., & Berthon, P. (2007). Ambiguedad de la publicidad [The ambiguity of advertising]. Leadership Magazine, 11(September), 17-18.

Pitt, L. F., Watson, R. T., Berthon, P., & Zinkhan, D. W. G. (2006). The penguin’s window: Corporate brands from an OS perspective. Journal of the Academy of Marketing Science, 34(2), 115-127.

Armstrong, J., Pitt, L. F., & Berthon, P. (2006). From production to performance: Solving the positioning dilemma in the dental practice. Journal of the American Dental Association, 137(September), 1283-1288.

Berthon, P., Hulbert, J. M., & Pitt, L. F. (2005). Consuming technology: Why marketers sometimes get it wrong. California Management Review, 88 (Fall)(1), 110-128.

van Heerden, G., Salehi-Sangari, E., Pitt, L. F., & Caruana, A. (2009). Do B2B bloggers believe blogs? PR insights on blogger skepticism. Asia-Pacific Public Relations Journal, 10(Nov), 123-132. http://doi.org/No DOI

Pitt, L. F., Papania, L., & Hall, J. K. (2009). Flying West to get to the East: Service innovation at YVR.

Pitt, L. F., Nel, D., van Heerden, G., & Chan, A. (2009). The global text project: New horizons in textbook marketing. Marketing Intelligence and Planning, 27(3), 297-307. http://doi.org/10.1108/02634500910955218

Pitt, L. F., & Prinsloo, M. (2008). Addressing information shortages in emerging markets: A case study from South Africa. Effective Executive, 28-34.

Pitt, L. F., Nel, D., & van Heerden, G. (2009). Web 2.0 and the open source movement: Liberating textbooks. International Review of Entrepreneurship, 7(1), 33-56.

Pitt, L. F., Prinsloo, M., & Berthon, J. (2007). Market orientation and mode of focus: A study of South African firms. Bestuursdinamika [Management Dynamics], 16(1), 20-33.

Berthon, P., & Pitt, L. F. (2007). Ambiguedad de la publicidad. Leadership Magazine, 4(11), 16-18.

Books, Book Chapters and Monographs

Pitt, L. F., Napoli, J., Van Der Merwe, R., Balmer, J. M. T., Powell, S. M., Kernstock, J., & Brexendorf, T. O. (2017). Managing the franchised brand: The franchisees' perspective. Advances in Corporate Branding (59-71). Basingstoke, United Kingdom: Palgrave Macmillan Ltd (UK).

Bal, A. S., Campbell, C. L., Pitt, L. F., & Close, A. G. (2012). Viewer reactions to online political spoof videos and advertisements. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-mail (185-208). Philadelphia, United States: Taylor & Francis Ltd.

Watson, R. T., Berthon, P., Pitt, L. F., Galliers, R. D., & Currie, W. L. (2011). One laptop per child (OLPC): From instrumentality to emergence in information systems. Oxford, United Kingdom: Oxford University Press.

Holbrook, M. B., Hulbert, J. M., Pitt, L. F., Berthon, P., & Uncles, M. D. (2011). Brand manifold: Managing the temporal and socio-cultural dimensions of brands. Prahran, Australia: Tilde University Press.

McCarthy, I. P., Pitt, L. F., Berthon, P., Fogliatto, F. S., & da Silveira, G. J. C. (2010). Service customization through dramaturgy. Mass customization: Engineering and managing global operations (43-64). London, United Kingdom: Springer-Verlag (UK).

Pitt, L. F., Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B. R., & Mitchell, V. (2009). Real decisions at betfair.com. Harlow, United Kingdom: Financial Times, Prentice-Hall.

Pitt, L. F., & Watson, R. T. (2007). Opportunities in the network age. Athens, United States: The University of Georgia Press.

Morris, M. H., Davis, B., Mills, A. J., Pitt, L. F., Berthon, P., Sethna, Z., ... Harrigan, P. (2007). Opportunity and entrepreneurial marketing. Bingley, United Kingdom: Emerald Group Publishing Ltd.

Teaching Related Material

Robson, K. E., & Pitt, L. F. (2018). Internet vigilantism and Ashley Madison: Rebranding after a cyberattack. Case with Instructional Material (Case Publishing Agency). http://doi.org/10.4135/9781526438348

Pitt, L. F., & Robson, K. E. (2018). Discovery health and the allied benefits saga: Underestimating the power of social media?. Case with Instructional Material (Case Publishing Agency).

Pitt, L. F., Mills, A. J., Nguyen, P., Wu, J., & van Alphen-Sato, A. (2011). Marketing $#*! My dad says. Case with Instructional Material (Case Publishing Agency).

Pitt, L. F., Mills, A. J., Kong, B., Novianty, D., Ghavami, S., & Kim, Y. (2011). Old spice: The man your man could smell like. Case with Instructional Material (Case Publishing Agency).

Pitt, L. F., & Boshoff, C. (2010). Marketing for managers: A practical approach (3rd Edition). Book, Textbook - Revised.

Halvorson, W., Parent, M. M., & Pitt, L. F. (2009). Selling green dots in second life. Case with Instructional Material (Case Publishing Agency).

Parent, M. M., Pitt, L. F., & Morrison, S. (2009). The power of persuasion: An exercise in creating persuasive advertising. Case with Instructional Material (Case Publishing Agency).

Schindehutte, M., Morris, M. H., & Pitt, L. F. (2008). Rethinking marketing: The entrepreneurial imperative. Book, Textbook - New.

Deighton, J., Pitt, L. F., Dessain, V. M., Beyersdorfer, D., & Sjoman, A. (2007). Marketing Chateau Margaux. Case with Instructional Material (Case Publishing Agency).

Powered by TRACS | Edit Your Profile