Judy Zaichkowsky

Professor, Marketing
University Professor
B.H.Ec. (British Columbia), M.Sc. (Guelph), Ph.D. (UCLA)

Segal Room: SGL 3765
Segal Phone: 778.782.8591
Burnaby Room: WMC 4325
Burnaby Phone: 778.782.3733

Email Address: zaichkow@sfu.ca

Curriculum Vitae: View


Judy Zaichkowsky is Professor of Marketing in the Beedie School of Business at Simon Fraser University. Her knowledge and expertise on the role of involvement in consumer research has had a major impact on the field of marketing with almost 7000 citations to date: Zaichkowsky, Judith Lynne (1985), "Measuring the Involvement Construct," Journal of Consumer Research, 12(December), 341-352. This 1985 Journal of Consumer Research paper on the involvement construct has been translated and reprinted in many languages and in journals across the globe and is also recognized as one of the most influential articles in the field of advertising: cited in ìPeer Evaluation and Readership of Influential Contributions to the Advertising Literatureî, Fred Beard, Journal of Advertising, Winter 2002, pp. 65-76. In 2013 Dr Zaichkowsky was the Recipient of the 2013 C.W. Park award for outstanding contribution to Consumer Psychology: Reimann, M., J.L Zaichkowsky, C. Neuhaus, T. Bender and B. Weber (2010), ìAesthetic package design: A Behavioral, Neural, and Psychological Investigationî, Journal of Consumer Psychology. 20(4), 431-441. This paper focused on how unknown brands can beat well known brands at a higher price with aesthetic packaging. Other recognition in her field includes being a featured Researcher in the American Academy of Advertising, Newsletter, June 2007. In 2003, Dr. Zaichkowsky received a Centenary Award from the University of Guelph for her contributions to Consumer Research. Dr. Zaichkowsky's research interests have evolved since then and currently include issues relating to neuro consumer decision making, design , counterfeiting, brand imitation, trademark infringement, and gift giving. She has authored a ten year study on the effect of women on Boards of directors, and she herself served for five years on SFUís Board Of Governors. Dr. Zaichkowsky has also written five editions of the leading Consumer Behaviour textbook in Canada. She is the author of The Psychology Behind Trademark Infringement and Counterfeiting (2005). Further, many of the issues she addresses in her research are extremely important in today's marketplace and it is for this reason that she has been asked to serve as an expert witness and advisor to corporations and organizations. In addition to her own research success, Dr. Zaichkowsky, brings a perspective that has been shaped by a wealth of experience that includes serving as a MBA program director, teaching and researching in a variety of countries, and serving on the review boards to many of the best journals in marketing. She is currently teaching Brand Management, Consumer Behaviour and Retailing Berlin, the Beedie field school.

Specialization and Research Interests

Questionnaire Design, Measuring Abstract Constructs, Trademark Infringement, Brand Imitation, Consumer Behaviour, Counterfeiting, brand management, women on Boards

Selected Publications

Articles and Reports

Women in the Boardroom: One can Make a Difference

2014 | International Journal of Business Governance and Ethics. 9(1): 91-113

Tzu Lung Tang, Vane-Ing Tian, & Judith L. Zaichkowsky

Understanding counterfeit consumption

2014 | Asia Pacific Journal of Marketing and Logistics. 26(1): 4-20

Maya Naja, Judy L. Zaichkowsky, Art Dykstra, & Joel Bree

Investigation of the Use of Scent in a Medical Service Environment

2014 | Journal of Marketing Development and Competitiveness. 8(1): 21-41

Martin Reimann, Raquel Castano, Judith L. Zaichkowsky, & Antoine Bechara

Novel versus familiar brands: An analysis of neurophysiology, response latency and choice

2012 | Marketing Letters. 23(3): 431-441

Martin Reimann, Raquel Castano, Judith L. Zaichkowsky, & Antoine Bechara

How we relate to brands: A psychological and neurophysiological investigational study of close brand relationships

2012 | Journal of Consumer Psychology. 22(1): 128-142

Tore Kristensen, Gorm Gabrielsen, & Judith L. Zaichkowsky

How valuable is a well crafted design and name brand? Recognition and willingness to pay

2012 | Journal of Consumer Behaviour. 11(1): 44-55

Maya Naja, Joel Bree, & Judith L. Zaichkowsky

The use of ambient scent to improve children's hospital experience

2012 | Journal of Marketing Trends. 1(8-9): 77-84

Martin Reinmann, Oliver Schilke, Bernd Weber, Carolin Neuhaus, & Judith L. Zaichkowsky

Functional magnetic resonance imaging in consumer research: A review and application

2011 | Psychology and Marketing. 28(6): 608-637

Tore Kristensen, Gorm Gabrielsen, & Judith L. Zaichkowsky

It's all in the details: Understanding design and preference

2011 | Journal of Consumer Marketing.

Judith L. Zaichkowsky, Myles Parlee, & Jeanette Hill

Managing industrial brand equity: Developing tangible benefits from intangible assets

2010 | Industrial Marketing Management. 39(5): 776-783

Martin Reinmann, Judith L. Zaichkowsky, Carolin Neuhaus, Thomas Bender, & Bernd Weber

Aesthetic package design: A behavioral, neural, and psychological investigation

2010 | Journal of Consumer Psychology. 20(4): 431-441

Strategies for distinctive brands

2010 | Journal of Brand Management. 17(8): 548-560

Torben Hansen, Ricky Wilke, & Judith L. Zaichkowsky

Managing consumer complaints: Differences and similarities among heterogeneous retailers

2010 | International Journal of Retail & Distribution Management. 38(1): 6-23

Gorm Gabrielsen, Tore Kristensen, & Judith L. Zaichkowsky

Whose design is it anyway?

2010 | International Journal of Market Research. 52(1): 89-99

Torben Hansen, Ricky Wilke, & Judith L. Zaichkowsky

How retailers handle complaint management

2009 | Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. 22: 1-20

Sharon L. Chuu, Jennifer Chang, & Judith L. Zaichkowsky

Exploring art film audiences

2009 | Journal of Promotion Management. 15(1-2): 212-228

Ryan Wood , & Judith L. Zaichkowsky

Attitudes and trading behavior of stock market investors: A segmentation approach

2004 | Journal of Business Finance & Accounting. 5(3)

Christy Johns, & Judith L. Zaichkowsky

Bidding behavior at the auction

2003 | Psychology and Marketing. 20(4): 303-322

Books, Book Chapters and Monographs

Judy L. Zaichkowsky, Laurie Allen, & Harlaan E. Spotts

Understanding consumer confusion on-line

2015 | Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. 39-44

Judith L. Zaichkowsky, Gordon Foxall, & Victoria Wells

Consumer involvement: Review, update, and links to neuroscience

2012 | Handbook of new developments in consumer behaviour. Chapter 14: 523-546

Judith L. Zaichkowsky, & Richard P. Bagozzi

Consumer involvement

2011 | Wiley International Encyclopedia of Marketing.

Sumire Crader, Judith L. Zaichkowsky, & Tina M. Lowrey

The art of marketing

2007 | Brick & Mortar Shopping in the 21st Century. Chapter 5: 87-106

The psychology behind trademark infringement and counterfeiting


Tore Kristensen, Darach Turley, Gore Gabrielsen, Stephen Brown, Ricky Wilke, & Judith L. Zaichkowsky

Plagiarized design: Understanding consumer acceptance

2003 | European Advances in Consumer Research, Vol. 6. 42-47

Teaching Related Material

Michael R. Solomon, Judith L. Zaichkowsky, & Rosemary Polegato

Consumer behaviour: A Canadian perspective (5th Edition)

2010 | Book, Textbook - Revised

Michael R. Solomon, Judith L. Zaichkowsky, & Rosemary Polegato

Consumer behavior: A Canadian perspective (4th Edition)

2007 | Book, Textbook - Revised

Michael R. Solomon, Judith L. Zaichkowsky, & Rosemary Polegato

Consumer behavior: A Canadian perspective (3rd Edition)

2004 | Book, Textbook - Revised

Michael R. Solomon, Judith L. Zaichkowsky, & Rosemary Polegato

Consumer behavior: A Canadian perspective (2nd Edition)

2001 | Book, Textbook - Revised

Michael R. Solomon, Judith L. Zaichkowsky, & Rosemary Polegato

Consumer behavior: A Canadian perspective (1st Edition)

1999 | Book, Textbook - New

Powered by TRACS | Edit Your Profile