Judy Zaichkowsky

Professor, Marketing
University Professor
B.H.Ec. (British Columbia), M.Sc. (Guelph), Ph.D. (UCLA)

Segal Room: SGL 3765
Segal Phone: 778.782.8591
Burnaby Room: WMC 4325
Burnaby Phone: 778.782.3733

Email Address: zaichkow@sfu.ca

Curriculum Vitae: View

Biography

Judy Zaichkowsky is Professor of Marketing in the Beedie School of Business at Simon Fraser University. Her knowledge and expertise on the role of involvement in consumer research has had a major impact on the field of marketing with almost 7000 citations to date: Zaichkowsky, Judith Lynne (1985), "Measuring the Involvement Construct," Journal of Consumer Research, 12(December), 341-352. This 1985 Journal of Consumer Research paper on the involvement construct has been translated and reprinted in many languages and in journals across the globe and is also recognized as one of the most influential articles in the field of advertising: cited in ìPeer Evaluation and Readership of Influential Contributions to the Advertising Literatureî, Fred Beard, Journal of Advertising, Winter 2002, pp. 65-76. In 2013 Dr Zaichkowsky was the Recipient of the 2013 C.W. Park award for outstanding contribution to Consumer Psychology: Reimann, M., J.L Zaichkowsky, C. Neuhaus, T. Bender and B. Weber (2010), ìAesthetic package design: A Behavioral, Neural, and Psychological Investigationî, Journal of Consumer Psychology. 20(4), 431-441. This paper focused on how unknown brands can beat well known brands at a higher price with aesthetic packaging. Other recognition in her field includes being a featured Researcher in the American Academy of Advertising, Newsletter, June 2007. In 2003, Dr. Zaichkowsky received a Centenary Award from the University of Guelph for her contributions to Consumer Research. Dr. Zaichkowsky's research interests have evolved since then and currently include issues relating to neuro consumer decision making, design , counterfeiting, brand imitation, trademark infringement, and gift giving. She has authored a ten year study on the effect of women on Boards of directors, and she herself served for five years on SFUís Board Of Governors. Dr. Zaichkowsky has also written five editions of the leading Consumer Behaviour textbook in Canada. She is the author of The Psychology Behind Trademark Infringement and Counterfeiting (2005). Further, many of the issues she addresses in her research are extremely important in today's marketplace and it is for this reason that she has been asked to serve as an expert witness and advisor to corporations and organizations. In addition to her own research success, Dr. Zaichkowsky, brings a perspective that has been shaped by a wealth of experience that includes serving as a MBA program director, teaching and researching in a variety of countries, and serving on the review boards to many of the best journals in marketing. She is currently teaching Brand Management, Consumer Behaviour and Retailing Berlin, the Beedie field school.

Specialization and Research Interests

Questionnaire Design, Measuring Abstract Constructs, Trademark Infringement, Brand Imitation, Consumer Behaviour, Counterfeiting, brand management, women on Boards

Selected Publications

[{"id":"23197","IC_id":"3702","Title":"Motivation and self-concept","Year":"2013","Date":"2013-08-01","kind_id":"37","Type":"Presentation","KindName":"Broadcast Media","WebProfileCategory":null,"DOI":null,"PublisherName":null,"PublisherCity":null,"PublisherCountry":null,"bookTitle":"Why we buy: Understanding consumer behaviour","bookChapter":null,"journalTitle":null,"journalVolume":null,"journalIssue":null,"pages":"","presentationVenueName":"Henry Stewart Talks","URL":null,"contributors":[{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}]},{"id":"23197","IC_id":"735","Title":"The challenge of consumer education to combat counterfeit drug consumption","Year":"2012","Date":"2012-03-01","kind_id":"46","Type":"Publication","KindName":"Newsletter Article","WebProfileCategory":null,"DOI":null,"PublisherName":"Hologram Manufacturers Association of India","PublisherCity":"New Delhi","PublisherCountry":"India","bookTitle":"","bookChapter":null,"journalTitle":"Holography Times","journalVolume":"","journalIssue":"","pages":"","presentationVenueName":null,"URL":null,"contributors":[{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}]},{"id":"23197","IC_id":"3721","Title":"Going on the market: Advice for doctoral students","Year":"2007","Date":null,"kind_id":"46","Type":"Publication","KindName":"Newsletter Article","WebProfileCategory":null,"DOI":null,"PublisherName":"American Marketing Association","PublisherCity":"Chicago","PublisherCountry":"United States","bookTitle":null,"bookChapter":null,"journalTitle":"Consumer Behaviour Special Interest Group Quarterly Newsletter","journalVolume":"1","journalIssue":"2","pages":"","presentationVenueName":null,"URL":null,"contributors":[{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}]},{"id":"23197","IC_id":"4226","Title":"Women in the Boardroom: One can Make a Difference","Year":"2014","Date":"2014-06-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1504\/IJBGE.2014.062774","PublisherName":"Inderscience Publishers (UK)","PublisherCity":"Olney","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Business Governance and Ethics","journalVolume":"9","journalIssue":"1","pages":"91-113","URL":null,"contributors":[{"firstName":"Judy","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"journal"},{"id":"23197","IC_id":"4218","Title":"Understanding counterfeit consumption","Year":"2014","Date":"2014-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/APJML-11-2012-0121","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Asia Pacific Journal of Marketing and Logistics","journalVolume":"26","journalIssue":"1","pages":"4-20","URL":null,"contributors":[{"firstName":"Tzu Lung","middleName":"","lastName":"Tang"},{"firstName":"Vane-Ing","middleName":"","lastName":"Tian"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"journal"},{"id":"23197","IC_id":"4230","Title":"Investigation of the Use of Scent in a Medical Service Environment","Year":"2014","Date":"2014-01-01","kind_id":"23","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"North American Business Press","PublisherCity":"West Palm Beach","PublisherCountry":"United States","journalTitle":"Journal of Marketing Development and Competitiveness","journalVolume":"8","journalIssue":"1","pages":"21-41","URL":null,"contributors":[{"firstName":"Maya","middleName":"","lastName":"Naja"},{"firstName":"Judy","middleName":"Lynne","lastName":"Zaichkowsky"},{"firstName":"Art","middleName":"","lastName":"Dykstra"},{"firstName":"Joel","middleName":"","lastName":"Bree"}],"icKind":"journal"},{"id":"23197","IC_id":"1656","Title":"Novel versus familiar brands: An analysis of neurophysiology, response latency and choice","Year":"2012","Date":"2012-09-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1007\/s11002-012-9176-3","PublisherName":"Springer New York LLC ","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Marketing Letters","journalVolume":"23","journalIssue":"3","pages":"431-441","URL":null,"contributors":[{"firstName":"Martin","middleName":"","lastName":"Reimann"},{"firstName":"Raquel","middleName":"","lastName":"Castano"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"},{"firstName":"Antoine","middleName":"","lastName":"Bechara"}],"icKind":"journal"},{"id":"23197","IC_id":"1348","Title":"How we relate to brands: A psychological and neurophysiological investigational study of close brand relationships","Year":"2012","Date":"2012-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.jcps.2011.11.003\t","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Journal of Consumer Psychology","journalVolume":"22","journalIssue":"1","pages":"128-142","URL":null,"contributors":[{"firstName":"Martin","middleName":"","lastName":"Reimann"},{"firstName":"Raquel","middleName":"","lastName":"Castano"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"},{"firstName":"Antoine","middleName":"","lastName":"Bechara"}],"icKind":"journal"},{"id":"23197","IC_id":"1657","Title":"How valuable is a well crafted design and name brand? Recognition and willingness to pay","Year":"2012","Date":"2012-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1002\/cb.368","PublisherName":"John Wiley & Sons Ltd","PublisherCity":"Bognor Regis","PublisherCountry":"United Kingdom","journalTitle":"Journal of Consumer Behaviour","journalVolume":"11","journalIssue":"1","pages":"44-55","URL":null,"contributors":[{"firstName":"Tore","middleName":"","lastName":"Kristensen"},{"firstName":"Gorm","middleName":"","lastName":"Gabrielsen"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"journal"},{"id":"23197","IC_id":"3700","Title":"The use of ambient scent to improve children's hospital experience","Year":"2012","Date":"2012-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"Institute of Public Enterprise","PublisherCity":"Telangana","PublisherCountry":"India","journalTitle":"Journal of Marketing Trends","journalVolume":"1","journalIssue":"8-9","pages":"77-84","URL":null,"contributors":[{"firstName":"Maya","middleName":"","lastName":"Naja"},{"firstName":"Joel","middleName":"","lastName":"Bree"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"journal"},{"id":"23197","IC_id":"225","Title":"Functional magnetic resonance imaging in consumer research: A review and application","Year":"2011","Date":"2011-06-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1002\/mar.20403","PublisherName":"John Wiley & Sons, Inc","PublisherCity":"Hoboken","PublisherCountry":"United States","journalTitle":"Psychology and Marketing","journalVolume":"28","journalIssue":"6","pages":"608-637","URL":null,"contributors":[{"firstName":"Martin","middleName":"","lastName":"Reinmann"},{"firstName":"Oliver","middleName":"","lastName":"Schilke"},{"firstName":"Bernd","middleName":"","lastName":"Weber"},{"firstName":"Carolin","middleName":"","lastName":"Neuhaus"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"journal"},{"id":"23197","IC_id":"729","Title":"It's all in the details: Understanding design and preference","Year":"2011","Date":"2011-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Journal of Consumer Marketing","journalVolume":null,"journalIssue":null,"pages":null,"URL":null,"contributors":[{"firstName":"Tore","middleName":"","lastName":"Kristensen"},{"firstName":"Gorm","middleName":"","lastName":"Gabrielsen"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"journal"},{"id":"23197","IC_id":"319","Title":"Managing industrial brand equity: Developing tangible benefits from intangible assets","Year":"2010","Date":"2010-11-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.indmarman.2010.02.017","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Industrial Marketing Management","journalVolume":"39","journalIssue":"5","pages":"776-783","URL":null,"contributors":[{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"},{"firstName":"Myles","middleName":"","lastName":"Parlee"},{"firstName":"Jeanette","middleName":"","lastName":"Hill"}],"icKind":"journal"},{"id":"23197","IC_id":"26","Title":"Aesthetic package design: A behavioral, neural, and psychological investigation","Year":"2010","Date":"2010-10-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.jcps.2010.06.009","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Journal of Consumer Psychology","journalVolume":"20","journalIssue":"4","pages":"431-441","URL":null,"contributors":[{"firstName":"Martin","middleName":"","lastName":"Reinmann"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"},{"firstName":"Carolin","middleName":"","lastName":"Neuhaus"},{"firstName":"Thomas","middleName":"","lastName":"Bender"},{"firstName":"Bernd","middleName":"","lastName":"Weber"}],"icKind":"journal"},{"id":"23197","IC_id":"439","Title":"Strategies for distinctive brands","Year":"2010","Date":"2010-08-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1057\/bm.2010.12","PublisherName":"Palgrave Macmillan Ltd (UK)","PublisherCity":"Basingstoke","PublisherCountry":"United Kingdom","journalTitle":"Journal of Brand Management","journalVolume":"17","journalIssue":"8","pages":"548-560","URL":null,"contributors":[{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"journal"},{"id":"23197","IC_id":"316","Title":"Managing consumer complaints: Differences and similarities among heterogeneous retailers","Year":"2010","Date":"2010-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/09590551011016304","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Retail & Distribution Management","journalVolume":"38","journalIssue":"1","pages":"6-23","URL":null,"contributors":[{"firstName":"Torben","middleName":"","lastName":"Hansen"},{"firstName":"Ricky","middleName":"","lastName":"Wilke"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"journal"},{"id":"23197","IC_id":"554","Title":"Whose design is it anyway?","Year":"2010","Date":"2010-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"World Advertising Research Center Ltd","PublisherCity":"Henley-on-Thames","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Market Research","journalVolume":"52","journalIssue":"1","pages":"89-99","URL":null,"contributors":[{"firstName":"Gorm","middleName":"","lastName":"Gabrielsen"},{"firstName":"Tore","middleName":"","lastName":"Kristensen"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"journal"},{"id":"23197","IC_id":"248","Title":"How retailers handle complaint management","Year":"2009","Date":"2009-12-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Inc","PublisherCity":"Normal","PublisherCountry":"United States","journalTitle":"Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior","journalVolume":"22","journalIssue":"","pages":"1-20","URL":null,"contributors":[{"firstName":"Torben","middleName":"","lastName":"Hansen"},{"firstName":"Ricky","middleName":"","lastName":"Wilke"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"journal"},{"id":"23197","IC_id":"198","Title":"Exploring art film audiences","Year":"2009","Date":"2009-06-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1080\/10496490902835688","PublisherName":"Routledge (US)","PublisherCity":"Philadelphia","PublisherCountry":"United States","journalTitle":"Journal of Promotion Management","journalVolume":"15","journalIssue":"1-2","pages":"212-228","URL":null,"contributors":[{"firstName":"Sharon","middleName":"L H","lastName":"Chuu"},{"firstName":"Jennifer","middleName":"","lastName":"Chang"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"journal"},{"id":"23197","IC_id":"2381","Title":"Attitudes and trading behavior of stock market investors: A segmentation approach","Year":"2004","Date":"2004-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Wiley-Blackwell Publishing Ltd","PublisherCity":"Oxford","PublisherCountry":"United Kingdom","journalTitle":"Journal of Business Finance & Accounting","journalVolume":"5","journalIssue":"3","pages":null,"URL":null,"contributors":[{"firstName":"Ryan","middleName":"","lastName":"Wood"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"journal"},{"id":"23197","IC_id":"2384","Title":"Bidding behavior at the auction","Year":"2003","Date":null,"kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"John Wiley & Sons, Inc","PublisherCity":"Hoboken","PublisherCountry":"United States","journalTitle":"Psychology and Marketing","journalVolume":"20","journalIssue":"4","pages":"303-322","URL":null,"contributors":[{"firstName":"Christy","middleName":"","lastName":"Johns"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"journal"},{"id":"23197","IC_id":"4806","Title":"Understanding consumer confusion on-line","Year":"2015","Date":"2015-01-01","kind_id":"90","Type":"Publication","KindName":"Book Chapter, Scholarly Book - Revised (reprint)","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":"10.1007\/978-3-319-11845-1","PublisherName":"Springer","PublisherCity":"Norwell","PublisherCountry":"United States","bookTitle":"Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty","bookChapter":null,"pages":"39-44","URL":null,"contributors":[{"firstName":"Judy","middleName":"Lynne","lastName":"Zaichkowsky"},{"firstName":"Laurie","middleName":"","lastName":"Allen"}],"icKind":"book","editors":[{"firstName":"Harlaan","middleName":"E","lastName":"Spotts"}]},{"id":"23197","IC_id":"1658","Title":"Consumer involvement: Review, update, and links to neuroscience","Year":"2012","Date":"2012-01-01","kind_id":"15","Type":"Publication","KindName":"Book Chapter, Scholarly Book - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":"10.4337\/9781781005125.00022","PublisherName":"Edward Elgar","PublisherCity":"Cheltenham","PublisherCountry":"United Kingdom","bookTitle":"Handbook of new developments in consumer behaviour","bookChapter":"14","pages":"523-546","URL":null,"contributors":[{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"book","editors":[{"firstName":"Gordon","middleName":"","lastName":"Foxall"},{"firstName":"Victoria","middleName":"","lastName":"Wells"}]},{"id":"23197","IC_id":"107","Title":"Consumer involvement","Year":"2011","Date":"2011-02-01","kind_id":"15","Type":"Publication","KindName":"Book Chapter, Scholarly Book - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":"10.1002\/9781444316568.wiem03014","PublisherName":"Wiley (UK)","PublisherCity":"Chippenham","PublisherCountry":"United Kingdom","bookTitle":"Wiley International Encyclopedia of Marketing","bookChapter":null,"pages":"","URL":null,"contributors":[{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"book","editors":[{"firstName":"Richard","middleName":"P","lastName":"Bagozzi"}]},{"id":"23197","IC_id":"3705","Title":"The art of marketing","Year":"2007","Date":"2007-00-00","kind_id":"15","Type":"Publication","KindName":"Book Chapter, Scholarly Book - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":null,"PublisherName":"Lawrence Erlbaum","PublisherCity":"Hillsdale","PublisherCountry":"United States","bookTitle":"Brick & Mortar Shopping in the 21st Century","bookChapter":"5","pages":"87-106","URL":null,"contributors":[{"firstName":"Sumire","middleName":"","lastName":"Crader"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"book","editors":[{"firstName":"Tina","middleName":"M","lastName":"Lowrey"}]},{"id":"23197","IC_id":"2380","Title":"The psychology behind trademark infringement and counterfeiting","Year":"2006","Date":"2006-06-01","kind_id":"11","Type":"Publication","KindName":"Book, Scholarly - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":null,"PublisherName":"Lawrence Erlbaum","PublisherCity":"Hillsdale","PublisherCountry":"United States","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"book"},{"id":"23197","IC_id":"2383","Title":"Plagiarized design: Understanding consumer acceptance","Year":"2003","Date":null,"kind_id":"15","Type":"Publication","KindName":"Book Chapter, Scholarly Book - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":"","PublisherName":"Association for Consumer Research","PublisherCity":"Duluth","PublisherCountry":"United States","bookTitle":"European Advances in Consumer Research, Vol. 6","bookChapter":null,"pages":"42-47","URL":null,"contributors":[{"firstName":"Tore","middleName":"","lastName":"Kristensen"},{"firstName":"Gore","middleName":"","lastName":"Gabrielsen"},{"firstName":"Ricky","middleName":"","lastName":"Wilke"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"}],"icKind":"book","editors":[{"firstName":"Darach","middleName":"","lastName":"Turley"},{"firstName":"Stephen","middleName":"","lastName":"Brown"}]},{"id":"23197","IC_id":"105","Title":"Consumer behaviour: A Canadian perspective (5th Edition)","Year":"2010","Date":"2010-04-01","kind_id":"18","Type":"Publication","KindName":"Book, Textbook - Revised","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Pearson Education Canada","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Michael","middleName":"R","lastName":"Solomon"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"},{"firstName":"Rosemary","middleName":"","lastName":"Polegato"}],"icKind":"book"},{"id":"23197","IC_id":"3690","Title":"Consumer behavior: A Canadian perspective (4th Edition)","Year":"2007","Date":"2007-00-00","kind_id":"18","Type":"Publication","KindName":"Book, Textbook - 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Revised","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Pearson Education Canada","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Michael","middleName":"R","lastName":"Solomon"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"},{"firstName":"Rosemary","middleName":"","lastName":"Polegato"}],"icKind":"book"},{"id":"23197","IC_id":"3693","Title":"Consumer behavior: A Canadian perspective (1st Edition)","Year":"1999","Date":"1999-00-00","kind_id":"17","Type":"Publication","KindName":"Book, Textbook - New","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Pearson Education Canada","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Michael","middleName":"R","lastName":"Solomon"},{"firstName":"Judith","middleName":"Lynne","lastName":"Zaichkowsky"},{"firstName":"Rosemary","middleName":"","lastName":"Polegato"}],"icKind":"book"}]

Articles and Reports

Zaichkowsky, J. L. (2014). Women in the Boardroom: One can Make a Difference. International Journal of Business Governance and Ethics, 9(1), 91-113. http://doi.org/10.1504/IJBGE.2014.062774

Tang, T. L., Tian, V., & Zaichkowsky, J. L. (2014). Understanding counterfeit consumption. Asia Pacific Journal of Marketing and Logistics, 26(1), 4-20. http://doi.org/10.1108/APJML-11-2012-0121

Naja, M., Zaichkowsky, J. L., Dykstra, A., & Bree, J. (2014). Investigation of the Use of Scent in a Medical Service Environment. Journal of Marketing Development and Competitiveness, 8(1), 21-41.

Reimann, M., Castano, R., Zaichkowsky, J. L., & Bechara, A. (2012). Novel versus familiar brands: An analysis of neurophysiology, response latency and choice. Marketing Letters, 23(3), 431-441. http://doi.org/10.1007/s11002-012-9176-3

Reimann, M., Castano, R., Zaichkowsky, J. L., & Bechara, A. (2012). How we relate to brands: A psychological and neurophysiological investigational study of close brand relationships. Journal of Consumer Psychology, 22(1), 128-142. http://doi.org/10.1016/j.jcps.2011.11.003

Kristensen, T., Gabrielsen, G., & Zaichkowsky, J. L. (2012). How valuable is a well crafted design and name brand? Recognition and willingness to pay. Journal of Consumer Behaviour, 11(1), 44-55. http://doi.org/10.1002/cb.368

Naja, M., Bree, J., & Zaichkowsky, J. L. (2012). The use of ambient scent to improve children's hospital experience. Journal of Marketing Trends, 1(8-9), 77-84. http://doi.org/No DOI

Reinmann, M., Schilke, O., Weber, B., Neuhaus, C., & Zaichkowsky, J. L. (2011). Functional magnetic resonance imaging in consumer research: A review and application. Psychology and Marketing, 28(6), 608-637. http://doi.org/10.1002/mar.20403

Kristensen, T., Gabrielsen, G., & Zaichkowsky, J. L. (2011). It's all in the details: Understanding design and preference. Journal of Consumer Marketing.

Zaichkowsky, J. L., Parlee, M., & Hill, J. (2010). Managing industrial brand equity: Developing tangible benefits from intangible assets. Industrial Marketing Management, 39(5), 776-783. http://doi.org/10.1016/j.indmarman.2010.02.017

Reinmann, M., Zaichkowsky, J. L., Neuhaus, C., Bender, T., & Weber, B. (2010). Aesthetic package design: A behavioral, neural, and psychological investigation. Journal of Consumer Psychology, 20(4), 431-441. http://doi.org/10.1016/j.jcps.2010.06.009

Zaichkowsky, J. L. (2010). Strategies for distinctive brands. Journal of Brand Management, 17(8), 548-560. http://doi.org/10.1057/bm.2010.12

Hansen, T., Wilke, R., & Zaichkowsky, J. L. (2010). Managing consumer complaints: Differences and similarities among heterogeneous retailers. International Journal of Retail & Distribution Management, 38(1), 6-23. http://doi.org/10.1108/09590551011016304

Gabrielsen, G., Kristensen, T., & Zaichkowsky, J. L. (2010). Whose design is it anyway?. International Journal of Market Research, 52(1), 89-99. http://doi.org/No DOI

Hansen, T., Wilke, R., & Zaichkowsky, J. L. (2009). How retailers handle complaint management. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 22, 1-20.

Chuu, S. L. H., Chang, J., & Zaichkowsky, J. L. (2009). Exploring art film audiences. Journal of Promotion Management, 15(1-2), 212-228. http://doi.org/10.1080/10496490902835688

Wood, R., & Zaichkowsky, J. L. (2004). Attitudes and trading behavior of stock market investors: A segmentation approach. Journal of Business Finance & Accounting, 5(3).

Johns, C., & Zaichkowsky, J. L. (2003). Bidding behavior at the auction. Psychology and Marketing, 20(4), 303-322.

Books, Book Chapters and Monographs

Zaichkowsky, J. L., Allen, L., & Spotts, H. E. (2015). Understanding consumer confusion on-line. Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty (39-44). Norwell, United States: Springer.

Zaichkowsky, J. L., Foxall, G., & Wells, V. (2012). Consumer involvement: Review, update, and links to neuroscience. Handbook of new developments in consumer behaviour (523-546). Cheltenham, United Kingdom: Edward Elgar.

Zaichkowsky, J. L., & Bagozzi, R. P. (2011). Consumer involvement. Chippenham, United Kingdom: Wiley (UK).

Crader, S., Zaichkowsky, J. L., & Lowrey, T. M. (2007). The art of marketing. Brick & Mortar Shopping in the 21st Century (87-106). Hillsdale, United States: Lawrence Erlbaum.

Zaichkowsky, J. L. (2006). The psychology behind trademark infringement and counterfeiting. Hillsdale, United States: Lawrence Erlbaum.

Kristensen, T., Gabrielsen, G., Wilke, R., Zaichkowsky, J. L., Turley, D., & Brown, S. (2003). Plagiarized design: Understanding consumer acceptance. European Advances in Consumer Research, Vol. 6 (42-47). Duluth, United States: Association for Consumer Research.

Teaching Related Material

Solomon, M. R., Zaichkowsky, J. L., & Polegato, R. (2010). Consumer behaviour: A Canadian perspective (5th Edition). Book, Textbook - Revised.

Solomon, M. R., Zaichkowsky, J. L., & Polegato, R. (2007). Consumer behavior: A Canadian perspective (4th Edition). Book, Textbook - Revised.

Solomon, M. R., Zaichkowsky, J. L., & Polegato, R. (2004). Consumer behavior: A Canadian perspective (3rd Edition). Book, Textbook - Revised.

Solomon, M. R., Zaichkowsky, J. L., & Polegato, R. (2001). Consumer behavior: A Canadian perspective (2nd Edition). Book, Textbook - Revised.

Solomon, M. R., Zaichkowsky, J. L., & Polegato, R. (1999). Consumer behavior: A Canadian perspective (1st Edition). Book, Textbook - New.

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