Brent McFerran

Associate Professor, Marketing and W.J. VanDusen Professor
W.J. VanDusen Professor
BCom (University of Manitoba), PhD (University of British Columbia)

Segal Room: SGL 3265
Segal Phone: 778.782.5214

Email Address:


Brent McFerran's research examines social and interpersonal influences in consumer behavior. He examines how the presence and actions of other consumers affect the choices we make ourselves.

His research has been published in leading outlets in both marketing and psychology, and he was awarded the Society for Consumer Psychology (APA Division 23) Early Career Contribution Award. He was also previously named a Young Scholar by the Marketing Science Institute. 

He holds a B.Comm(Hons.) from the University of Manitoba and a Ph.D from the University of British Columbia.

For more information, CV, etc., see

Specialization and Research Interests

Social and interpersonal influences; Consumer identity; Moral psychology and prosocial behavior

Selected Publications

Articles and Reports

Kelly L. Haws; Brent McFerran; Joseph P. Redden

The satiating effect of pricing: The influence of pricing on enjoyment over time

2017 | Journal of Consumer Psychology.

Sarah G. Moore; Brent McFerran

She said, she said: Differential interpersonal similarities predict unique linguistic mimicry in online word of mouth

2017 | Journal of the Association for Consumer Research.

Wenbo Wang; Aradhna Krishna; Brent McFerran

Turning off the lights: Consumers' environmental efforts depend on visible efforts of firms

2016 | Journal of Marketing Research.

Linda Hagen; Aradhna Krishna; Brent McFerran

Rejecting responsibility: Low physical involvement in obtaining food promotes unhealthy eating

2016 | Journal of Marketing Research.

Kirk Kristofferson; Brent McFerran; Andrea C. Morales; Darren W. Dahl

The dark side of scarcity promotions: How exposure to limited-quantity promotions can induce aggression

2016 | Journal of Consumer Research.

Aneel Karnani; Brent McFerran; Anirban Mukhopadhyay

The obesity crisis as market failure: An analysis of systemic causes and corrective mechanisms

2016 | Journal of the Association for Consumer Research. 1(3)

Jenny G. Olson; Brent McFerran; Andrea C. Morales; Darren W. Dahl

Wealth and welfare: Divergent moral reactions to ethical consumer choices

2016 | Journal of Consumer Research. 42: 879-896

Pei Shiuan Lin; Brent McFerran

The (Ironic) Dove Effect: Usage of acceptance cues for larger body types increases unhealthy behaviors

2015 | Journal of Public Policy & Marketing.

Brent McFerran; Karl Aquino; Jessica L. Tracy

Evidence for two facets of pride in consumption: Findings from luxury brands

2014 | Journal of Consumer Psychology. 24(4): 455-471

Aneel Kamani; Brent McFerran; Anirban Mukhopadhyay

Leanwashing: A hidden factor in the obesity crisis

2014 | California Management Review. 56(4): 5-30

Jun Gu; Brent McFerran; Karl Aquino; Tai Gyu Kim

What makes affirmative action-based hiring decisions seem (un)fair? A test of an ideological explanation for fairness judgments

2014 | Journal of Organizational Behavior. 35(5): 722-745

Brent McFerran; Jennifer J. Argo

The entourage effect

2014 | Journal of Consumer Research. 40(5): 871-884

Brent McFerran; Anirban Mukhopadhyay

Lay theories of obesity predict actual body mass

2013 | Psychological Science. 24(8): 1428-1436

Karl Aquino; Brent McFerran; Marjorie Laven

Moral identity and the experience of moral elevation in response to acts of uncommon goodness

2011 | Journal of Personality and Social Psychology. 100(4): 703-718

Brent McFerran; Darren W. Dahl; Gerald J. Gorn; Heather Honea

Motivational determinants of transportation into marketing narratives

2010 | Journal of Consumer Psychology. 20(3): 306-316

Brent McFerran; Darren W. Dahl; Gavan J. Fitzsimons; Andrea C. Morales

Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption

2010 | Journal of Consumer Psychology. 20(2): 146-151

Brent McFerran; Darren W. Dahl; Gavan J. Fitzsimons; Andrea C. Morales

I'll have what she's having: Effects of social influence and body type on the food choices of others

2010 | Journal of Consumer Research. 36(6 (April)): 915-929

Dan Freeman; Karl Aquino; Brent McFerran

Overcoming beneficiary race as an impediment to charitable donations: Social dominance orientation, the experience of moral elevation, and donation behavior

2009 | Personality and Social Psychology Bulletin. 35(1): 72-84

Brent McFerran; Karl Aquino; Michelle Duffy

How personality and moral identity relate to individuals' ethical ideology

2010 | Business Ethics Quarterly. 20(1): 35-56

Books, Book Chapters and Monographs

Brent McFerran; Christina A. Roberto; Ichiro Kawachi

"Social Norms, Beliefs, and Health"

2015 | Behavioral Economics and Public Health.. 133-161

Brent McFerran; Darren W. Dahl; Gavan J. Fitzsimons; Andrea C. Morales; Rajeev Batra; Punam A. Keller; Victor J. Strecher

How the body type of others impacts our food consumption

2011 | Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge.

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