BBA ENGAGED

Nicholas Heng. Vice-chair of CaseIT. Competed at international case competitions. Business student mentor. Exchange term in Copenhagen, Denmark.

Nicholas Heng
Hometown:
Port Moody
Concentration: Marketing and Management Information Systems

Nick Heng’s competitive nature has been a real benefit in his studies at the Beedie School of Business. Not only has it resulted in top grades, but also driven him to test his skills against some of the top business schools around the world.

Nick has been an avid case competition participant throughout his Beedie experience, beginning with the Peak Performance Case Competition, an internally organized competition designed to introduce first and second year Beedie students to the case competition experience.

From there he progressed to competing further afield, first at the Inter-Collegiate Business Case Competition in Ontario, where his team took home silver, then at the International Case Competition at Maastricht, where he helped the Beedie team to third place on the podium, and more recently at the APEX Business-IT Global Case Challenge in Singapore.

“The international case competitions were incredible,” says Nick. “Not only did I get to travel the world, but the business experience you get from competing against top international schools is unlike anything else – it forces you to rise to another level.”

Closer to home, Nick also competed for Beedie at the JDC West competition for three years in a row, helping the School to the title of Academic School of the Year in 2013 when he placed second in the Business Strategy event.

With such extensive case competition experience, it comes as no surprise that Nicholas maintained the link when he brought event management into his repertoire. As the vice chair for CaseIT, the largest student-run MIS case competition in North America, Nick was responsible for ensuring the event ran smoothly.

“CaseIT was the biggest event I’ve ever organized, and was a great opportunity,” he says. “Planning an international event with a budget of tens of thousands of dollars from start to finish was a surreal experience.”

Aside from his case competition involvement, Nick has taken steps to ensure other students learn from his experiences, acting as a mentor to others in the FROSH and Beedie Mentor in Business programs.

However, despite his hectic schedule, Nick is still not finished making the most of the Beedie student experience – he is currently on international exchange in Copenhagen, Denmark.

“Beedie has such a great community of students who want to get involved,” he says. “They are at the right place - the School offers endless opportunities to go out and make a difference.”

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